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  1. Eric Mayhew

    Used Vehicle SEM Comments and Best Practices

    It's always the concern when sharing sample data. That's probably atypical data. I'm sure both Duncan and I will agree, it's ultimately the strategy, location, (and budget) that will define volume. I can't speak to the Haystack product because I haven't had a tour of it (Duncan, I'm game if...
  2. Eric Mayhew

    Used Vehicle SEM Comments and Best Practices

    This conversation could blossom because now we're talking about the strategy that can make or break pay per click campaigns. Typically, I like to talk about the simple concepts and let the software handle the complexity, but since you asked ... For each vehicle in stock, we actually aren't...
  3. Eric Mayhew

    Used Vehicle SEM Comments and Best Practices

    The primary rationale for us implementing the dynamic inventory for used vehicles is to manage a couple of goals. One, we want to ensure that we have highly relevant ad copy. That means that the ad is not a generic used vehicle ad, but one that speaks to the searcher and reassures them that...