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  1. MullerToyota

    Pricing your used car - retail price vs internet price and amount of discount

    I wouldn't have mentioned it except that it really just happened and goes to prove a point. It isn't about price. It is about perception. I see I am not welcome. It's cool. I don't really feel the need to fit in. I just thought I would try and bring in a perspective of why marketing hugely...
  2. MullerToyota

    Pricing your used car - retail price vs internet price and amount of discount

    Ok, I've calmed down. Just feel like I am getting attacked and ridiculed for something that works very well for us. In fact, we just make $8,000 on the front end of a used 2010 Camry this morning, so I guess there are still some baby seals out there. But, yes, I work in New Jersey. Two of our...
  3. MullerToyota

    Pricing your used car - retail price vs internet price and amount of discount

    Not sure if you checked the subject, but this is about used cars. There aren't any invoices for used cars last I checked. Sure, the word "suckers" probably wasn't the best. Glad you decided to focus on that word instead of replying to the actual substance of the post.
  4. MullerToyota

    Pricing your used car - retail price vs internet price and amount of discount

    Maybe the word "suckers" wasn't the right one. But, I am more than happy to let you work on the guys shopping for unrealistic prices. Last I checked, our closing ratio on those guys vs. the amount of time we put into them just doesn't make sense. Add to that the fact that in order to even make a...
  5. MullerToyota

    Pricing your used car - retail price vs internet price and amount of discount

    I am shocked by the responses here. Have we all forgotten how to make gross profit? We have been steadily increasing profit and volume in used cars for the last 3 years. It is about buying and managing your inventory much more than pricing. Consider the following: 1. My inventory doesn't...
  7. MullerToyota

    Pricing your used car - retail price vs internet price and amount of discount

    Personally, we don't show discounts for used cars. Everything on the internet is the best price - or why would it be up there? At least, that is what we tell everyone. We market our used cars at a $4,500 gross profit or $1,000 over KBB for the first 30 days (whichever is higher). After that, we...
  8. MullerToyota

    I am BEYOND frustrated with Dealer.com

    The workaround doesn't solve the problem because I sepcifically gave up a seperate domaine to put a blog on the subdirectory of my main site. A sub-domain just doesn't work for me. Also, wanted to point out that I am now on day 4 waiting to get one line of code added to my site. It took...
  9. MullerToyota

    I am BEYOND frustrated with Dealer.com

    I'm not talking about ranking high - I just want a page to Index. Let's not put the cart before the horse. Editing the CSS would be nice. Having an HTML editor that doesn't jumble everything together would be nice too. Not sucking would be a step in the right direction. Yes, wordpress is...
  10. MullerToyota

    I am BEYOND frustrated with Dealer.com

    Just want to add, we are going on two days to add one line of script to our website... I could have done it in 2 minutes...
  11. MullerToyota

    I am BEYOND frustrated with Dealer.com

    Lol, I just came on here to vent my recent frustration and found this thread. Eerily similar to one I had a few months ago. I could care less about YouTube, but let's name some things that Dealer.com does NOT do well. SEO. Yes, I said it. Regardless of what they want you to believe, their SEO...
  13. MullerToyota

    "Get your ePrice" for new car inventory?

    We use the ePrice button and it made a significant difference. We used to price our vehicles online and we have stopped. We do provide an internet price quote for our customers upon request through the ePrice button. Our philosophy is to drive appointments and you can't do that if you give away...
  14. MullerToyota

    Thinking of dropping Dealer.com

    Dave - great insight. Thanks for providing some good info!
  15. MullerToyota

    Thinking of dropping Dealer.com

    I never sent them the clear PNG. It was actually a snippet of code from the chat company and it linked to a GIF file. I did specifically told them that if the background wasn't transparent that I could provide them with a transparent PNG or GIF if they couldn't do it.
  16. MullerToyota

    Thinking of dropping Dealer.com

    I think your chat button example is the best example of why I want/need to change. It would take me 30 seconds to do the exact same thing. Except that I can't - because Dealer.com doesn't allow me to make those kind of changes. I feel like I am talking to wall about this sometimes. I want to...
  17. MullerToyota

    Thinking of dropping Dealer.com

    Again, no offense, but I am reading a lot of big buzz words - with no data to back them up. What features are you talking about? What data to you have to support your claims? What kind of changes would a dealership like mine expect to see? Now, if you tell me that you save a cookie and know...
  19. MullerToyota

    Thinking of dropping Dealer.com

    ECURB, I really don't see where you are getting those numbers from. The hardest thing about any of this is the inventory feed. After that, I could pretty much put together everything I use from my site now in a matter of days on a wordpress site. And, if I spent $7,500 on a site and then...
  20. MullerToyota

    Thinking of dropping Dealer.com

    Chris, I think you nailed it. Terrence - maybe eCarList provides the kind of intelligence you are talking about, but Dealer.com does not. Plus, I really fail to see how the two things you mention (OEM incentive driven homepage and pre-sorting inventory based on user behavior) are a game...
  21. MullerToyota

    Zag question

    I wish Toyota had the same rule. I was competing dealers advertising $1,000 below invoice on every model. No fun...
  22. MullerToyota

    Making the Most of No Incentives

    Well, today we finally received the news we expected - Toyota stopped all incentives except for the Camry and Tundra. So, I decided to finally get ahead and do all the things I have been intending to do for the last 6 months in order to try and push out as many cars as we can. I have already...
  23. MullerToyota

    Crisis in Japan - Is your Dealership Worried?

    We are getting all the money on the Prius right now. Too bad we only have 2 left... I have seen some surprising increase in pricing from local competitors. I have also seen some competitors pushing their whore-ishly low prices and getting a lot of business because of it. We are still sitting...
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