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  1. mikesayre

    Has anyone looked into marketing platforms for automotive?

    Just wondering, as I've been thinking about this and researching for quite awhile, doing some of my own work on it with GCP over a few years. Mashing all the "GOOD" data together is a challenge to say the least for automotive. So many systems, so many roadblocks and fees, it's a beast. The one...
  2. mikesayre

    Question on Digital Retailing.. Could displaying payments on your website scare off customers?

    Example: Interested shopper looking at a vehicle online, wants a $450 payment, but sees $550 on your website, is appalled.. leaves, never comes back. This is a big concern for some dealers. The argument being why display payments and risk losing a sale when you don't have to? If the vehicle is...
  3. mikesayre

    Inescapable & Bloated OEM Co-Op Ad Budgets

    I know there are a lot of DR people out there who were as extremely happy as I was about @Stauning posting this article on the blog about OEM co-op ad programs being out of control with wasteful over-spending, general inefficiency, and exorbitant management costs. Check it out if you haven't...
  4. mikesayre

    CarGurus blurring info on free listings

    So all of our dealers received this notice, anyone else? Thoughts? We canceled our paid Cargurus accounts for our group late last year due to price increases. This move seems petty, and doesn't make us want to pay now. We might just pull all our group inventory off. What a shame.
  5. mikesayre

    Fiat Chrysler Teams Up With Amazon to Sell Cars Online

    Could this be applied in the US? Maybe in larger cities... prices up to a third cheaper? I wonder what the dealers think? -- Fiat Chrysler Automobiles (FCA) said it has teamed up with U.S. internet giant Amazon to start selling cars online at prices up to a third cheaper than available...
  7. mikesayre

    KIA denies co-op reimbursement for in-house PPC advertising

    Most of us here have a bad taste in our mouth when OEM's force things down our throat, like website vendors. The good news is that trend is dying for the most part. The latest on the digital advertising requirements from KIA isn't technically forcing dealers, but it's a clever workaround which...
  8. mikesayre

    video hardware, software, systems, methods, etc

    Let's share our video software, hardware, methods, and other ideas for DIY video walkarounds of your inventory, customer testimonials, etc.
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