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    Best time of the day to follow up?

    I have been working as an internet manager for some time, and recently had a discussion on when was the best time to call. When I mean call, I am talking about follow up and not the initial call which should really be within 1 hour and preferably within 20 minutes. I personally have found that...
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    Do we give consumers too much credit?

    That is an excellent point Davis. Sometimes our customers customers are dumb like a fox. I must admit that I do similar things to my cable provider. Every few years when I call to renegotiate with comcast, I usually arm myself with the latest promo that verizon or somebody else has. I know...
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    Do we give consumers too much credit?

    I think the real problem is that we have a tendency to lump all consumers into one group. What cracks me up most is the idea of a sales funnel. I get sooooo tired of seeing a "funnel" indicating customers habits and how they progress through their buying process. The truth is there is no...
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    The dreaded Month End reporting

    I am going to say about 1-2 days personally as noted above. We use Contact Management for a CRM and it has some great reports for traffic. The problem with this of course is implementation which seems t be the problem at every dealership. How many times (of the day) have we looked at a...
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    Edmunds as 3rd-Party Lead Provider -- Thumbs Up or Thumbs Down?

    In my opinion, the biggest hurdle with Edmunds is that they do not have a sound pricing policy. When they launched, they came out to every dealer threatening that if you didn't sign up right away, you would miss out because they only accepted 40% of the dealers. This put up a red flag right...
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    See You Later Autotrader!

    This article is correct in that you are comparing apples to oranges. Each has unique customers but also shares customers. What they do not mention is Autotrader's newest rival whic does share of many of the same prospects and closely mimics its original model of classified ads: Craigslist...
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    See You Later Autotrader!

    I have to disagree with your analogy. We also took the leap of faith and dropped them. Then their zealous rep went over my dead and straight to the DP to offer to "survey" my customers. I actually had customer complaints from a gal named "Cinnamon" calling my customer asking "This is cinnamon...
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    Edmunds as 3rd-Party Lead Provider -- Thumbs Up or Thumbs Down?

    Thanks for posting. I turned them down after they came in this past summer. Contrary to what they say, it seemed to me that autotrader must have decided to stop paying them to carry their vehicle stream so they made a money grab and tried charging dealers directly basing their rates on...
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    Allied Auto Finance

    My DP is being pitched this program. You basically pay them $12K, they contact folks who previously had issues with credit, but now are stable and offer them to refinance. If they decline the refinancing, they offer them to lower their current rate and buy a new car. They send to 6K and you...
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    QR Codes - In or Out?

    We are implementing them now. I am making them up ourselves. We have a standard one that links to our site for new cars, one that links to the detail page of a used. We also created some for our sales office that put a vCard on their phone. The latter is a great success. People lose...
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    Multiple facebook accounts (personal and business)

    I was at a Honda seminar the other day, and the trainer showed a dealership commenting on a customers wall. Of course, you can't do this unless it is a profile and not a business page. I questioned him regarding this, and his answer was "So what. who cares if it violates their terms of...
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    What would you consider to be the best outgoing phone training?

    There is quite a bit of training available on incoming phone calls, but not as much in regards to outgoing phone calls especially in regards to internet sourced leads. The tactics while not completely dissimilar are different as the goals are slight different. With an incoming call, you are...
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    How do you Montor Your Reputation Online?

    Google Alerts has worked well for me too. It will catch about 80% of stuff out there, but it depends on what the person types. I also check the main review sites once per week to ensure nothing has been posted. You do need to be proactive. It is taking some time, but the staff at our...
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