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  1. ryan.gerardi

    2020 Planning, Speculating, Budgeting, and Forecasting

    With 2020 on the very near horizon, I am interested in knowing what dealers here on DealerRefresh are evaluating or scrutinizing as 2019 comes to a close. Fixed ops seems to have become a popular topic of conversation over the last year, and the term Digital Retailing sure went through the...
  2. ryan.gerardi

    What are some trends you see threatening Fixed Ops revenue in 2020?

    According to a recent report by RevolutionParts, crash rates in automobiles have been decreasing over the last several years and are expected to continue as much as 12% year-over-year over the next 5 years. This is no surprise with radar and sensor technologies, ride share apps, and backup...
  3. ryan.gerardi

    How much of the used car market remains for Traditional Auctions?

    By some estimates, there has been up to if not more than a 40% drop over the last 10 years in the volume of used cars that pass through traditional (physical) auctions. This of course is because auctions have moved online. It's just more efficient to go online and target the cars you want and...
  4. ryan.gerardi

    Finding the "Perfect Shopper" (within 30 Days)

    In this article on Ward's Auto about vehicle inventory being an asset or a liability, the author Valerie Vallancourt, VP of Marketing with Outsell, points out that "one of the dealership’s most visible assets – and often the biggest source of wasted budget and opportunity – is vehicle...
  5. ryan.gerardi

    Are Dealer Sites using Natural Language Search?

    Was doing some research today about Natural Language Search and got to wondering if any dealer sites are utilizing this? NLS understands user intent and matches the same with attributes in your product catalog (vehicle inventory) and can provide high relevance. Search filters are common on...
  7. ryan.gerardi

    PR & News Semcasting Acquires Transparency AI, Bringing Deterministic Attribution to the Auto Industry

    NORTH ANDOVER, MA – (August 23, 2017) – Semcasting, creators of the patented IP targeting technology Semcasting Smart Zones®, today announced the acquisition of Orlando-based Transparency AI (TAI), an automotive marketing attribution company. The transaction was a purchase of assets for an...
  8. ryan.gerardi

    DR Podcast How can vendors change the way they show value to dealers?

    Brace yourself for this HOUR LONG rambling with your hosts and cohorts @Ryan Gerardi and @Chris Leslie (CKL). In this episode we recap recent conversations with the attempt to dig up dirt and drama in the auto retail industry. We then take a deep dive into @emiltsch 's recent article on...
  9. ryan.gerardi

    How much pricing information do shoppers need before coming in?

    Enough data has been shared over the last several years to prove that displaying a discounted price from the MSRP on a new vehicle online yields more showroom traffic and sales, though often less leads. We’re already past that argument. Surprisingly, though, another debate is rearing its ugly...
  10. ryan.gerardi

    DR Webinar Selling More Cars with Write-Up Marketing - JAN 24

    The four-square write-up is almost as old as the car business. Learn how implementing a write-up focused marketing strategy on your website can get you more leads and customers. Join us on Wednesday, January 24th at 1 PM CST for this exclusive Live DealerRefresh Web Chat featuring Dave Pavlu...
  11. ryan.gerardi

    DR Webinar How to Drive Showroom Traffic with Online Reviews - JAN 17

    Selling cars is a competitive business, so standing out among your peers can be difficult. You spend thousands of dollars on advertising and billboards. But what happens when they research you online? If you have a bad rating, odds are they’ll keep looking because a vast majority of car buyers...
  13. ryan.gerardi

    DR Webinar Disposition: Beginning with the End in Mind - JAN 17

    In the used car business, having a defined strategy for disposition at the time of purchase reduces confusion, increases efficiency, and makes your pricing strategies more effective. Disposition also keeps avenues outside of standard retail at the forefront of your mind. Knowing at the time of...
  14. ryan.gerardi

    Lost Sales: Why They Happen and How to Reduce Them - Full Webinar Recording

    This is the completed 'edited' version of our December 2017 webinar with David Metter from AutoHook and Ben Robertaccio from Morries Auto Group. In this exclusive DealerRefresh Web Chat you will get a first-hand account of how Ben's Subaru dealership was able to increase sales and reduce...
  15. ryan.gerardi

    DR Roundtable Session #4 - How Can Attribution Data Be Utilized by Dealers?

    In this fourth edition of the all-new DealerRefresh Roundtable we dive deep into the topic of Automotive Marketing Attribution for the purpose of debating whether or not we as an industry need attribution and if so then what specifically is needed and how can it be utilized by dealers. Talking...
  16. ryan.gerardi

    Holiday Marketing Ideas?

    According to a USA Today article, Christmas and Christmas Eve are 2 of the top 10 best times to buy a used car. But with your dealership closed on those days, shoppers have only your website to rely on. In my interview with Drive Motors CEO Aaron Krane, Aaron shares some numbers with us that...
  17. ryan.gerardi

    Does the end of Net Neutrality have any bearing on the car business?

    Net Neutrality was voted down on Thursday by a vote of 3 to 2. The outcome of the vote was as expected, but few understand what it could mean in terms of the future of the internet. Already, heavy hitters like Netflix, Facebook and Amazon have come forward to express their disappointment with...
  19. ryan.gerardi

    Are dealers exempt from the interest hike in tax reform bill?

    According to this piece on DrivingSales, the NADA successfully lobbied to get dealers exempt from the hike on interest rates for business loans, which is part of the new tax reform bill. http://www.drivingsales.com/news/auto-dealers-get-last-minute-tax-break/ I'm going to look into this more...
  20. ryan.gerardi

    Cox sues CDK, cites anticompetitive practices

    So this is happening now... http://www.autonews.com/article/20171211/RETAIL07/171219922/cox-sues-cdk-cites-anticompetitive-practices
  21. ryan.gerardi

    Questions, Feedback, and Input on the DealerRefresh Roundtable

    Hey Everyone! Just published a post to the blog introducing the all-new DealerRefresh Roundtable. I'm initiating this thread to direct people not only from the post but from anywhere really, giving us a place to ask questions and provide feedback and input about the show. Please read the post...
  22. ryan.gerardi

    Artificial Intelligence: Your Secret Weapon for Getting Leads

    "Freshen Up!" Live Web Chat with @Ilana (Zur) Shabtay, Director of Business Development with AutoLeadStar This is the complete 'edited' version of our November 2017 webinar. For today’s dealership, lead capture is a huge priority – and a huge challenge. Reaching diverse customers through...
  23. ryan.gerardi

    Coming Soon...Premium Memberships. Give Us Your Feedback!

    You may begin noticing limited access to some content and some areas in the Forums, and you may also begin noticing new forum categories and features being introduced. DealerRefresh is in the process of offering Premium Memberships to Dealers, Vendors, and Industry Allies. For a breakdown of...
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