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  1. WillMcG32

    The Surprising Reason Your Used Cars Get Stuck (OSV)

    http://www.dealerrefresh.com/why-your-used-cars-get-stuck-on-your-lot/ Bringing this article to the forum. So I read this article 2-3 times (one of those may have been a skim) and what I failed to get out of it is how one comes to attain "Online Search Volume" easily. So I hope Chad takes a...
  2. WillMcG32

    VADA Convention

    Anyone on here going to the VADA Convention (6/23-6/26)? 2013 VADA Convention
  3. WillMcG32

    Are your people engaged with their customers?

    An article this morning profiled a company (Strativity) that claims 450 dealers as customers. This quip caught my eye: "According to Strativity Group’s analysis, a 10 percent increase in employee engagement could impact operating profits at a non-luxury dealership by more than $260,000 per...
  4. WillMcG32

    Does Text Messaging work for Dealers?

    I just saw a post for a presenter at the upcoming Digital Dealer Conference that will be: "providing engaging content for using SMS at a Dealership. Simple but clearly presented examples of how to integrate your text marketing campaign into your dealership could improve your customer draw and...