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  1. NickCybela

    Digital marketing manager wishlist

    I'm seeing more dealers, and dealer groups hire a digital marketing manager that doesn't directly sell cars. For those that have hired a person, or those people executing something like this-- what do you think your greatest challenge is? For example... - Improving and optimizing the search...
  2. NickCybela

    Searching for a Web Analyst (Florida)

    Are you an "A+" player? Do you like challenges? Are you passionate about your work? Do you like free coffee? Will you fight others for the last cupcake? Do you want to work at an entrepreneurial, growing company in West Palm Beach? We are currently looking for star players to add to our team. If...
  3. NickCybela

    Digital Specialists Wanted! (Florida)

    Are you an "A+" player? Do you like challenges? Are you passionate about your work? Do you like free coffee? Will you fight others for the last slice of pizza? Do you want to work at an entrepreneurial, growing company in West Palm Beach? We are currently looking for star players to add to our...
  4. NickCybela

    Looking for Web Designers (Florida)

    WEB DESIGNER Are you an "A+" player? Do you like challenges? Are you passionate about your work? Do you like free coffee? Will you fight others for the last slice of pizza? Do you want to work at an entrepreneurial, growing company in West Palm Beach? We are currently looking for star players...
  5. NickCybela

    Funny car commercials

    One of the things I always like asking people in the auto industry is their favorite car commercials. What are some of yours? A couple of the more popular ones I like are the Trunk Monkey and (of course) talking badger.
  7. NickCybela

    Who's on Facebook and Twitter?

    Social marketing, reputation management and social networking have all been serious buzzwords this year. But how many dealerships/people are actually doing it? Please share your Facebook and Twitter links if you've made the decision that this is an important part of your marketing mix. Thanks!
  8. NickCybela

    Measuring ROI on Social Media

    What sort of ROI have you been seeing with social media? I would break this down as: ROI Blog ROI Social Networking (if you're tracking it) ROI Reputation Management Given that: - 73% of consumers said they would be likely to use dealership reviews and rankings for future vehicle purchases...
  9. NickCybela

    Reputation Management

    With the advent of the internet and recent rise of blogging, consumers now have the same power that brands have to have their voice heard. Reputation management is relevant to all industries, but in the competitive environment between dealerships it’s key to continued success. Dealerships must...
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