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  1. SeanWoodruff

    Need a Digital Marketing Manager in Manchester, NH

    We are one of the largest and most profitable dealer groups in New England and are seeking a proven Digital Marketing Manager to join our Marketing team. The Digital Marketing Manager will be responsible for activities including, but not limited to; Search engine optimization, web page building...
  2. SeanWoodruff

    My entire dealer group just canceled Cars.com. More lead providers to come!

    We're only 7 dealerships, but are one of the largest and most profitable in New England. This is big for us because this is usually a dealership-specific decision. For them to force something onto the entire group is huge. Nothing against Cars.com, but we're really trying to move away from...
  3. SeanWoodruff

    Our referral/bird dog process is stale. Got any cool ideas?

    I'd really love to completely revamp our referral process. Like 99% of dealerships, we tell customers: "Hey thanks for your business! And remember, anybody you send in that says you sent them and buys a car gets you $100!! Here are some business cards!" But you know what? People don't give...
  4. SeanWoodruff

    Your website is unique and personalized to every customer. What does it do exactly?

    Let's say you're starting an automotive website from scratch and you have some very savvy web designers, and you can literally mold your website so that it is completely unique and personalized to every customer. What do you do and how do you do it? What "triggers" do you use to decide how...
  5. SeanWoodruff

    Anybody familiar with DealerFire?

    Anybody familiar with the automotive website company DealerFire? If so, I'd really like some feedback on them. Their websites look pretty good and their presentation was solid. My dealer group is currently with Dealer.com, but we're always trying to improve and keep our minds open. This is...
  7. SeanWoodruff

    The Ultimate VDP Thread - Metrics, Ideas, Design, and everything VDPs

    It seems like on an almost daily basis another article or blog update is published about the importance of Vehicle Details Pages and how they should tie into your metrics and decision making. These three little letters lately seem to work themselves into most if not all discussions related to...
  8. SeanWoodruff

    What were your most successful e-blasts? Looking for best ideas, companies, strategies, etc.

    We're all trying to find that new idea or company that can get us more sales. As we all know, a lot of times it's really just about throwing a bunch of stuff against a wall and seeing what sticks. I've done many email blasts that I've gotten almost nothing from, but one of the most...
  9. SeanWoodruff

    What are some solutions to scrubbing bad email addresses out of your database?

    My dealer group is looking for an easy solution to scrubbing all the bad email addresses out of our database. We have hundreds of thousands of customers and we use Autobase as our CRM, so that would be where we'd need to scrub them from. Any easy solutions to this? What do you guys...
  10. SeanWoodruff

    Has anyone heard of C-4 Analytics?

    Has anyone heard of the SEM Marketing Company called C-4 Analytics? This is their website below. They're out of Boston. My dealership is always looking to improve our business and I am going to be talking to these guys. They would handle all of our digital/SEM marketing. Also anybody have...
  11. SeanWoodruff

    We are looking for an SEM/SEO/Digital Marketing Company, suggestions? Anyone heard of PCG?

    We are a large dealership and are shopping around for a new company to handle all of our digital marketing. Build us SEO pages, handle our PPC, etc. We currently use someone but are always trying to improve. Does anybody have any thoughts? Suggestions? Do you have luck with a certain...
  13. SeanWoodruff

    Google Review Problems - My dealer group's reviews are getting mixed up - HELP!!

    My dealer group's reviews and content are getting all mixed up on Google. Everything was fine until about a week or so ago. We have Ford, Honda, Hyundai, a Pre-Owned site, and a main Autofair.com site, and for some reason just recently all the reviews, content, and addresses on Google have been...
  14. SeanWoodruff

    How can I get more (real) phone numbers in my leads?

    There have to be countless other people out there wondering this same exact thing. It seems like more and more leads come in with no phone numbers/fake phone numbers. I understand people don't want to be called, but its the real world, and in the real world I have a MUCH higher likelihood of...
  15. SeanWoodruff

    I want to start with a new Lead Provider. Any suggestions? Anyone familiar with Autobytel?

    I want to start with a new lead provider. I currently use these main ones plus our own website and Ford Direct leads: CARS.COM DEALIX EDMUNDS EVERY CAR LISTED KBB NEW LEADS PLUS Any good suggestions? I am looking into Autobytel. Anybody know much about them? Let me know! I would like to...
  16. SeanWoodruff

    Having major problems with Craigslist. Please help!

    I run a BDC, and worked in the BDC of our sister store prior to running this one. I have done Craigslist posting through Dealer Specialties for some time now (at least a couple years). For some reason we're suddenly having problems. We'll post cars and we'll check the back-end side of...
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