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  1. J

    CRM Systems and Email Marketing - Why Such a Challenge?

    I've found that with the right level of communication between your CRM and your Marketing Campaign tools you can create very highly targeted, engaging, and eye catching e-mail campaigns with highly trackable ROI. I've created campaigns with a 46% click through rate and a 22% conversion rate...
  2. J

    Does SEM work? Not according to this stinging indictment.

    Great article. Clearly, not every business is an "Ebay" however, If you are properly optimizing your website and regularly producing timely relevant content, your organic search results will be sufficient enough that you wouldn't have to spend significant ad dollars for your brand specific...
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