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  1. Dave Erickson

    Getting Opt-outs to Opt BACK IN - Any Ideas?

    Does anyone have a best practice(s) that has worked for them for re-acquiring CRM email opt-outs to opt back in again?
  2. Dave Erickson

    Yelp and CDK Mayhem

    I’ve always wondered why it our dealership was a paid Yelp advertiser even though we never were. My suspicions were that Yelp just said we were as a way to encourage our competitors to sign up or had a bill from them for advertising. Flash forward to a few days ago. I logged into our business...
  3. Dave Erickson

    Yelp Weirdness

    I just noticed that suddenly our Yelp page says we're a paid advertiser even though we aren't one. I would have noticed this before. I think it came up over the last few days. Strangely enough about a week ago they called pitching it. Has anyone else noticed this?
  4. Dave Erickson

    VW of Downtown Los Angeles Hiring for Sales and Internet Sales

    We're looking for some great sales and internet sales reps to join our team. Great pay plan and benefits. Please email me at [email protected]. We've also set aside an entire day to free up our entire management team to meet with you on a 11/11. Hope you can make it!
  5. Dave Erickson

    Best day and time for an email campaign?

    I usually go with early Friday morning thinking that I don't want our email to get lost in a work week or appointments to be scheduled too far in advance creating less of a gap for sales people to not followup/confirm or the customer changing their mind. I was talking to our GM and he thinks...
  7. Dave Erickson

    Facebook Recommendations gone?

    It seems that our Facebook recommendations are gone. I've checked a few other dealer fb sites and it seems to be the same thing for them too. Interesting though that recommendations are still up on iphone mobile apps. Anyone know anything about this?
  8. Dave Erickson

    VW of Downtown Los Angeles hiring Internet Manager

    I made this quick video. Hope to hear from you soon! VW of DTLA hiring Internet managers - YouTube Thanks, Dave Erickson Internet Director VW of Downtown Los Angeles 213-222-1296 www.vwofdlta.com
  9. Dave Erickson

    VW of Downtown Los Angeles seeking AutoAlert Specialist

    If you want to work in a team work environment that recognizes and appreciates individual achievements VW of Downtown Los Angeles is for you! Volkswagen of Downtown Los Angeles is seeking an AutoAlert/BDC specialist. If you have successful experience with AutoAlert we want to talk to you. We are...
  10. Dave Erickson

    Needing to vent a little

    Trying to implement Contact at Once chat on our site. It's recommended by Cobalt, they have a widget for it, I sent in the code 2 days ago and their email promised someone would contact me in 24 hours. No one did. I called them and they said another day. That day passed. I called again and the...
  11. Dave Erickson

    SEO company concerns

    We're about to pull the trigger on a SEO company. One of our other stores uses them and they've seen some really good results. I've reviewed the live links, URL an anchor text of the work they do and everything looks good. Nothing is being over promised. There's not a proposal to try to do more...
  13. Dave Erickson

    What VW dealers need to know about the "Response Rate Report"

    If you work at a VW dealer like I do chances are your area rep sends a report called "Lead Response Time Report" every single month to every GM and owner in your area (or at least in mine). This report can make or break your afternoon. I'm personally not a fan of lead response times as a primary...
  14. Dave Erickson

    Help with deal credit between the floor and internet

    I was hoping to get everyones feedback on an issue we're having on deal credit between internet and the floor. I think we'll basically go with whatever everyone says here and I'll do my best to be neutral on the matter (though it probably won't happen). Background: We've been using 2...
  15. Dave Erickson

    Being human matters in dealers too

    I was reading this article today http://www.marketingprofs.com/articles/2012/8732/why-being-human-matters-in-marketing There was a lot that caught my attention, but last paragraph really stood out - "Another example is Zappos.com, which places on its product pages videos of a Zappos employee...
  16. Dave Erickson

    Internet Sales Person Wanted in Los Angeles

    Volkswagen of Downtown LA is looking for a new car Internet Salesperson to join the team. What we’re looking for? Looking for someone who is able to work outside the world of standard email templates when responding to leads in a timely fashion. Who isn’t afraid to make lots of phone calls...
  17. Dave Erickson

    Is this new? Truecar & organic search

    Something caught my eye this morning that I had never noticed before from Truecar and I was wondering if it’s something I just happened to have missed or it’s new? If it’s something I missed I’m going to be pretty embarrassed by posting this. Here it is: Truecar seems to have created...
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