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  1. Erica Sietsma

    Why Would Anyone Purchase from Your Dealership?

    Agreed on this - I more meant to take the meat out of the responses for those that have meat. I acknowledge a lot could be a) out of your control or b) ridiculous. However, if themes start to emerge and they are in your control, they are worth fixing and could be a differentiator (how is this...
  2. Erica Sietsma

    Why Would Anyone Purchase from Your Dealership?

    Ooof - sorry again for novel length reply! See this is what happens when I travel for months straight - I have pent up wordiness just waiting to be unleashed! :)
  3. Erica Sietsma

    Why Would Anyone Purchase from Your Dealership?

    Curse you Brian/Jeff with your thought provoking blog that came to me in my gmail and distracted me from getting work done!! But I couldn't help responding because I see this ALL the time. Heck - a lot of dealerships DON'T know what delineates them from their competition because nothing does...
  4. Erica Sietsma

    Reputation Management Comp Buying Likes?

    Brainstorm: NADA! Duh - let's meet up there!! Also -for you Twitter lurkers, you are invited too and those of you that don't share your company's on DR (which, am I the only one who thinks this is weird?!), you can ALSO come. I don't discriminate. Even if you do work for a pseudo-competitor...
  5. Erica Sietsma

    Reputation Management Comp Buying Likes?

    Hey All - Thanks for all the great back and forth! As an FYI - the Jupiter Chevy thing has not been in the past year, we are talking the last few weeks for the trip in fans! Which is why engagement is still low - we are just starting to bring up that liker base! And we can definitely talk more...
  7. Erica Sietsma

    Reputation Management Comp Buying Likes?

    Hi Eley - I'm rushing out the door for a flight, but I'll send you the case study after I land later today for Jupiter Chevrolet so you can see why that information was put in the video. And again, please feel free to reach out to me directly - I'd be happy to discuss your concerns about how...
  8. Erica Sietsma

    Don't Punish Everyone

    This is great Drew - not only a great message, but I LOVE the animation! It's kind of mesmerizing...
  9. Erica Sietsma

    A little proof in the Social Media pudding?

    I love when dealerships have someone in-house dedicated to social and reputation - that is BEST CASE scenario, for sure! We get the best results with clients who have someone in the dealership that is responsible and does all of the great human capital side of social/repuation and relies on us...
  10. Erica Sietsma

    A little proof in the Social Media pudding?

    Awesome example Ryan and kudos to your team Adam! Back in 2009, when I was still at my old Dealer group, we got really heavy into DealerRater and it was even before all the cool new features they have now. We had a guy at one of our Honda stores that got it before anyone else and skyrocketed...
  11. Erica Sietsma

    A little proof in the Social Media pudding?

    Agree 100% with everything in here...love your breakdown Subi. I would also add, there are some great case studies (Subi reach out to me directly and I can get them to you: [email protected]) of how dealerships can also convert those community members to in-store customers without doing...
  13. Erica Sietsma

    NADA 2013

    Ooh...ouch! Not jealous! Jerry - that booth is INTENSE! How heavy is that top star? Hope you have insurance in case it falls! You should put it on your mantle at home after the show - that would be awesome! Not going to lie....I'm looking seeing friends and Blues Traveler!
  14. Erica Sietsma

    Reputation Management Comp Buying Likes?

    Oh my gosh - I just saw this after it posted...I had no idea it was THAT long when I was writing. It seemed WAY shorter (Ok, maybe not "way" but shorter...)! :o Sorry for the post of epic proportions...a wise woman once told me "less is more" - that is why she is the wise one out of the two of...
  15. Erica Sietsma

    Reputation Management Comp Buying Likes?

    Kelly - thanks for the commendation! And I'm glad we aren't in a situation where we did something wrong - just something that looks fishy, but wasn't! Phew! I don't consider it a losing battle at all! In fact, like I said in my first post - I find it really interesting for a B2B brand that is...
  16. Erica Sietsma

    Reputation Management Comp Buying Likes?

    Hi Eley - Haha - no NADA planning that long ago. City and Popular week don't correspond on the public insights and from what we can tell - "Most Popular Week" is buggy. If you look back at that week (April 23-29)- there is one post with only 8 likes and the most popular cities that week were...
  17. Erica Sietsma

    Reputation Management Comp Buying Likes?

    Hi Eley - I assure you, we do take our partnership with GM and the reputation management of their dealerships very seriously. I’m sorry that this incident makes you feel that we do not and I would be happy to discuss your concerns further. Please feel free to reach out to me at 206-707-3320 or...
  19. Erica Sietsma

    Reputation Management Comp Buying Likes?

    Hi everyone…yes, this is an interesting case study for B2B and we plan on using it ourselves in training. In testing various types of Facebook ads (we always like to test on our page first) in prep for NADA, we decided to do a promoted post for an upcoming educational webinar. Since we have...
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