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  1. Daniel J. Mondello

    Google removed the sidedar ads

    Unless you've been living under a rock, you're fully aware of the changes Google has made to Adwords and where they now display, or should I say "no longer display". I published an article over on the blog - Don’t Worry, No One Clicked on The Sidebar Ads Anyway In the article, I highlight the...
  2. Daniel J. Mondello

    Turning around a dying dealership in 2 to 3 months

    Hi jordan - wow man sounds like you have your work cut out for you. I have experience being the director of marketing for two Mitsubishi franchises in Massachusetts but did/do around 20 - 30 new per month. I've done some research around your location and I think I might be able to show you...
  3. Daniel J. Mondello

    Dealer Marketing: Outsource vs. Insource

    Bump^ Come on let's get some people participating on the poll!
  4. Daniel J. Mondello

    Dealer Marketing: Outsource vs. Insource

    Hey Guys - Jeff and I have been bouncing ideas back and forth over the last few days trying to determine what is best for dealers: an in-house marketing department or outsourcing to outside providers, solutions, and agencies. I am convinced giving my first hand experience that having the...
  5. Daniel J. Mondello

    Anyone catch AutoDealerLive today - Women in Automotive?

    I thought it was pretty cool learning how the many, many great women in the business are working hard to make it big. Nice thing to hear about and nice to witness first hand. Keep it up ladies!
  7. Daniel J. Mondello

    Your Favorite Metric

    Clearly leads are easier to sell but there is great value and importance in seeing multiple VDP views per session. Or even better repeat exact vin VDP views in multiple sessions. IE the customer can't get enough of the vehicle and is getting closer to a visit. Come on everything is important...
  8. Daniel J. Mondello

    Autotrader bought Xtime

    (xTime = Terrible) X (AutoTrader = Terrible) Horrible for everyone (except AutoTrader).
  9. Daniel J. Mondello

    2 Industry Trainers - 2 Opposing Views - Which do you agree with?

    2 Trainers. 2 Different View Points. My only question: "How Many Cups"?
  10. Daniel J. Mondello

    Huge results with VL Automotive Marketing

    Post concrete evidence please or moderator(s) I vote DELETE!
  11. Daniel J. Mondello

    Who is in charge at your dealership?

    Our Dealer Principal
  13. Daniel J. Mondello

    For those who say "Real Yelp reviews don't stick"

    I can honestly vouch that this review is 100% legitimate. Also note Yelp's excellent 2.5/5 star rating.
  14. Daniel J. Mondello

    A New Winner For Worst Dealer Website EVER

    Yes very Animated "gif-ted" #LongLiveLings #IfThisDoesntWorkNothingWill
  15. Daniel J. Mondello

    A New Winner For Worst Dealer Website EVER

    Found this treasure while doing a routine competition sweep. Brighton Ford in Brighton Michigan. This baby has it all VDP load time issues like you read about, serious scroll fatigue concerns, difficult to find Hours and Directions information and page (IMO), and my personal favorite, Iframe...
  16. Daniel J. Mondello

    Jordan Belfort Digital Dealer Keynote Controversy

    I keep seeing negative posts from numerous high profile business leaders in this industry condemning Digital Dealer #17 for hiring Jordan Belfort (the Real Wolf of Wall st) as the keynoter for the conference next month. Such arguments as "Do we want our customers, friends, and rival dealers...
  17. Daniel J. Mondello

    DealerRater Analytics (Or lack thereof)

    Can Doppler be added to that Dashboard Amy? :popcorn:
  19. Daniel J. Mondello

    Most Single Day Traffic EVER Across all websites

    I'm positive there's nothing goofy like that going on like that
  20. Daniel J. Mondello

    Correlation between sales and website traffic

    When you say Traffic are we talking sessions, users, or pageviews or all of the above. Sounds like you may have reached critical mass meaning you are running at your peaks in terms of internet closing, website lead provisioning, etc. What is your SEO and SEM like? Are you optimized to for more...
  21. Daniel J. Mondello

    Correlation between sales and website traffic

    ...so I reread the thread... You're right, my bad.
  22. Daniel J. Mondello

    Correlation between sales and website traffic

    How does the math play out Joe I'm not remembering my Statistics class in college at all (probably because I failed it 3 times before passing with a C- how's that for ego humbling Joe). 113,250 (users) / 1700 (sold vehicles) = 1.5 (2014 total car sales for one dealership YTD) So is it # of...
  23. Daniel J. Mondello

    Let's Talk About Our Blogs

    Here's two of ours Quirk Ford News | Greater Boston Ford Dealership and Quirk Chrysler Jeep News | Jeep Dealer Serving Boston there's nothing incredible about them but we do get a lot of enjoyment out of them. I've hired a college intern to maintain them and I feel she does a great job. Not sure...
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