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  1. Kelly Wilson

    The Dreaded Wait from "Yes" to "The Box"

    :yell:Faster, faster, faster … Customers say they want faster deals, but what do they mean? They want more value for the time they are spending at the dealership. :banghead:Filling an empty seat at the sales tower with top salespeople who also want to stay friends with everyone on the floor...
  2. Kelly Wilson

    "Why are third parties running Google VLA ads on MY vehicles? Shut it down!"

    The 3rd parties have a huge budget, and they are going to have someone's car in that ad, why not be happy it's yours?
  3. Kelly Wilson

    If you were launching a new point (we are), who would you choose to do your SEO

    @Brad Burlingham Since @caseytoliver did a bit of a deep dive to bring this back to the top of the pile (which I think is great), do you have an update for us on what you did, with whom, and how it went over the last 2.5 years?
  4. Kelly Wilson

    #RefreshFriday TradePending Acquisitions and How they all make Sense | Brice Englert

    Well, now that it’s a DR OG party, it’s really getting exciting over there! I thought the Ops addition was big, but not purple tie winters and jorts summers big! My mind is whirling with possibilities!
  5. Kelly Wilson

    How much does it cost to attract one used car buyer to an auto dealer?

    Well, sharing IS caring here on DR, so here are the 3 biggest takeaways from DDLV last week: 1: SEO (and connected organic business listings) is in the spotlight again. Angie from Google said SEO is going to win the integrated AI search game. Full profiles with up-to-date info, trackable...
  7. Kelly Wilson

    #RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

    I love all of this so much! Down to 4 min? Crazy! I’m so happy to hear about the progress. I used to build a few similar top slides in photoshop way back in the day for special units to help build value but for the time it took, the potential profit had to be there. The value you’re building and...
  8. Kelly Wilson

    #RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

    Look at Uncle Joe building new things and being a go-giving connector! Also, @joe.pistell, how is the scalability of your project coming along? Still in beta? I think this is a powerful tool and we need updates!!!!!
  9. Kelly Wilson

    EV Credit Transfer - accounting and receivables nightmare?

    I'm pretty sure dealers need to have their sign-ups for the program submitted before 10/31/2023 So if you're not sure it's done and ready, don't get left on the outside looking in no matter your personal feelings about EVs and don't be the dealer running around in a panic trying to get...
  10. Kelly Wilson

    PR & News Roll Call for TWO upcoming Events - Digital Dealer Fall '23 and ASOTU CON

    At least this time, it's not 6 months (or years).
  11. Kelly Wilson

    PR & News Roll Call for TWO upcoming Events - Digital Dealer Fall '23 and ASOTU CON

    Hey Refreshers - I just scored a ticket to DDLV - Looking forward to meeting up with everyone!
  13. Kelly Wilson

    Marketing Coordinator (Los Angeles)

    Uncle @joe.pistell thank you so much for the kind words! I’ll definitely connect and see if I can be of service. @Brad Burlingham I’ll reach out offline and get some more information from you.
  14. Kelly Wilson

    Radio

    Hi Cody, I like the idea of giving to the customer and the community. Radio is hard with limited time and the fact most people aren't in a place to take action while listening so you need an earworm. What can you say 3 times in 30 sec that's going to stick and get action? Referral programs...
  15. Kelly Wilson

    Artificially inflating your internet lead closing percentage?

    Ryan, To me, this really comes down to having a manager, typically the internet manager/director, who is paid a base and commission and can be trusted as well as an accountability process for both sales and internet. If a credit app comes in after the process is underway, the lead should...
  16. Kelly Wilson

    Any dealers using TikTok for marketing campaigns?

    Kevin, of course you would have a team of influencers doing the work and branding- you're a thought leader. And yes, all of these years later many stores continue to struggle with "social selling" because they still think they are just selling a unit on the lot and not an experience or brand...
  17. Kelly Wilson

    Will you increase mobile ad spend? Have you already?

    Thanks for the great thought nugget Jess! I've been deep in the trenches over the past few months. Looking at our mobile traffic, I'm working on converting to a responsive site. We did a good deal of mobile display and it's not performing too well. I think it may be more the ads than the...
  19. Kelly Wilson

    cars.com price increase

    After a year back on Cars with a newspaper tie in...we're (the Buick/GMC store) off again. The store gave up their AT account to go to Cars and we saw a drop in floor traffic, leads, calls and sales. Nothing happens in a vacum. We also had a CRM change, a manager change, and 100% BDC staff...
  20. Kelly Wilson

    This may be why you don't Outsource your Chat on off hours..

    I like my off hours managed chat. It's better than no one to capture the info from the person not sending in a lead. There have been a few times where something wasn't 100% right; however, that's usually due to my not getting holiday hours or updated staff info into their system quick enough...
  21. Kelly Wilson

    cars.com price increase

    After a year without cars.com, our Buick/GMC store will be back on the grape kool-aid in January. It's a different package and disconnected from the net/trad we had last time so I can't speak to the net price change. I'm looking forward to seeing if there have been any changes to the...
  22. Kelly Wilson

    AutoTrader.com finally gets into the dealer reviews arena

    I hear AutoTrader reps talking about the consumer's trust all the time. This is a great step in that direction. With "dealer controlled" reviews (all 4's & 5's) and reviews on/from sites the shopper doesn't understand, they become jaded. I think it's a good branding move on both sides. It'...
  23. Kelly Wilson

    Retired. Time to Move On.

    DOUG! Thank you for all of your help & support! May life treat you well in the shallow end!!!
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