Search results

  1. carpages

    Optimizing your Google My Business profile - Quick Wins!

    Chris, I think you need to be logged into LinkedIn to view. If you want, I can send you a PDF version just let me know.
  2. carpages

    Optimizing your Google My Business profile - Quick Wins!

    Working with a lot of dealers to help them optimize their websites and SEO, we've frequently been asked about how to optimize GMB profiles. Of course the benefit of an optimized GMB profile is better visibility in Google Maps and Google Web searches, and more clicks/calls/leads. We've put...
  3. carpages

    Facebook Inventory Advertising / Retargeting

    Who is your website with currently? They are likely the best channel to set up the feed for you (and if they can't, we have a dealer website platform that is Facebook-enabled).
  4. carpages

    Facebook Inventory Advertising / Retargeting

    So there are 4 basic steps in getting this set up: Create/upload your product catalog. This is your vehicle inventory which must be formatted as a Facebook-compatible product feed (as your web guy) and scheduled as a nightly upload to Facebook. Set up your tracking pixel. Important: Make sure...
  5. carpages

    Facebook Inventory Advertising / Retargeting

    Wow, really? We've had great success with Facebook, in fact, a lot of our previous AdWords spending has been shifted to Facebook Ads. With inventory retargeting ads, we're seeing good results too: average CPC of 23 cents with a 1.43% CTR. The added benefit of inventory ads is that your...
  6. carpages

    Facebook Inventory Advertising / Retargeting

    Is anyone here doing Facebook Inventory Retargeting? What has your ROI been? For those who don't know what I'm referring to, Facebook's ad platform has a campaign type called Dynamic Product Ads, which for a dealer allows you to run display ads on Facebook featuring your vehicle inventory and...
  7. carpages

    TAKE POLL Responsive [RWD] or Adaptive [AWD] ?

    Ed, in my experience, "better" has much more to do with the people building and designing than whether they opt to use RWD or AWD. There are plenty of really bad websites designed with RWD. There are plenty of really bad websites designed with AWD.
  8. carpages

    TAKE POLL Responsive [RWD] or Adaptive [AWD] ?

    Very interesting discussions going on here! Properly built responsive websites will work amazingly well on any device (including with touch interfaces). Someone mentioned that responsive sites need to download all the same CSS and image assets as on desktop.... this is not true if the site is...
  9. carpages

    Coming Soon to a Sales Manager's Desk?

    It's still just a keyboard. Frankly, it all boils down to whether you like the feel of physical keys under your fingers, or if the ability to "turn off" your keyboard and instantly free up desk space is more important to you. I think physical keyboards will still be around for a long, long...
  10. carpages

    Autotrader - Good, but $800-900/sale good????

    Are you saying that the 2 out of 3 walk-in customers didn't use your website or see any of your advertising prior to walking in?
  11. carpages

    Should mobile websites be free with your regular website?

    Google is simply making it easier for businesses that don't already have a mobile site to create one. You can't just run your website through a magic mobile tool and expect to have an optimized and easy to use mobile website, just like in 1997 you couldn't just scan your business brochure and...