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  1. Steve Sams

    Overcoming [modern] Objections

    Modern objections are really no different than the objections we faced when I first got into the business in 1998. Some things have changed but others have remained the same. Customers have new contexts to place them in but they are essentially the same ones. The key to overcoming any objection...
  2. Steve Sams

    What works best for new cars: MSRP or Internet Price?

    That's $500 over net. There are no rebates on 2012 Camaros. Right now they have about 290 new cars compared to my 120. They will take a blood bath on anything. So I have to price that way to stay competitive. Georgia is a bit of a pit. I stay here to stay close to my daughter.
  3. Steve Sams

    What works best for new cars: MSRP or Internet Price?

    I want to drive more traffic to my site. I have personally worked very hard to put up a site that is user friendly. I have never been a fan of the cookie cutter Cobalt site that I have to maintain as a GM dealer. I chose to feature a new ebiz site that allows me to change pricing at the click of...
  4. Steve Sams

    What works best for new cars: MSRP or Internet Price?

    I spend most of my down time checking out dealership sites from here to Timbuktu. I see some dealerships put every new car at MSRP and some show internet discounts. I have had talks with a few peers and the opinions I have gotten are all over the map.
  5. Steve Sams

    7 Reasons to Stop Emailing Your Pricing

    Thanks Eley! This is what we have started doing here as well and it seems to be getting better results. I wish that GM would take the time to get specifics from these people. All they need to do is make a few changes on their end and it would make the leads much better. But this is GM and they...
  6. Steve Sams

    7 Reasons to Stop Emailing Your Pricing

    dd...I read all you posts and agree with virtually everything you say. Tell me about the velocity approach. We get sent "get a quote" leads from GM. Those comprise a large majority of the leads we do receive. It seems to me that you have to determine the blood bath you are willing to take on the...