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    New Role Overseeing Dealer Group "Internet" - Ideas?

    So, I've been with the same Dealer Group for about 7 years now, and for about 5 years I've been a "catch all" Digital Marketing Director, which includes everything from fixing a sales persons PC to editing the websites, doing merchandising (taking pictures), social media, and doing...
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    Website tool that shows Retail Book Value on SRP/VDP

    Anyone know of a third party vendor or service that offers a tool/app/widget for dealership websites to display the Retail Book Value for used vehicles and when asking price is less than, highlight this? I like to think of strategies for online marketing in one of three categories: Increase...
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    Companies for SEO Overhaul on Website

    Hello again everyone! Any recommendations on companies that are GM Turn-Key for SEO packages to overhaul/improve websites?
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    The Conundrum of a Good Website

    Hello everyone! Our dealer group websites are all on dealer.com --- the only exception is our GM store, which CDK is still the only OEM option. Despite this, we have a dealer.com website for that store as well. So, we have two websites for that dealership (a .com and .net) My position is...
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    Help me help my owner - Incentive Pay for Internet Performance

    Hello everyone! Need a bit of advice. For the past half a year, the owner of our dealerships has been trying to develop some type of incentive pay for me. Right now, my title is "Digital Marketing Director". But, I guess that's not really an accurate title. I like the sound of it though...
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    Google Adwords Deep Linking VDPs In-House

    Hey everyone! Anyone out there doing Adwords direct to VDPs in-house? I am looking to start doing select vehicles form our used inventory. Just want to know if there is any advice on proceeding. Thanks!
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    Used Vehicle Descriptions/Comments

    One of my many tasks is doing custom comments for all used vehicles, and I wanted to get some opinions on best practices: Generally, in the first 200 characters, I am putting something like "1 Owner, No accidents - Bluetooth, Heated Seats, Sunroof, MP3, iPod support and more - Bumper to Bumper...
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    Google Conversion Tracking

    Hello everyone! I've started doing some internal Google ad campaigns that I am managing myself, and I wanted to know if anyone has any experience with Google Conversion Tracking --- specifically, I am trying to find a way to track if Google ad visitors are actually converting to leads. The...
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    Value of Online Directories

    SEO 101 question here: How important are all the various online directories (yellowpages, smartpages, insiderpages, ect, ect, ect) to your dealership (in terms of Google/Bing), and have you used a vendor or internal resource to get all the correct information out to those directories?
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    Getting the most out of online inventory - comments, pictures, videos

    Hello All! What does everyone else think or feel in this area?
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