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  1. MBissett

    LotLinx

    Yes, that's why I'm unsure if it is a fair comparison. Since LotLinx is so unique in the way they drive traffic I've found it difficult to compare them to other vendors and advertising methods.
  2. MBissett

    LotLinx

    We are trying LotLinx in one of our stores and we're about 30 days in with them. So far the number of unique, in-market shoppers are strong and the percent of new visits are close to 99%. On the flip side we've seen only a small percent of Form Submissions; much smaller in comparison to other...
  3. MBissett

    Quick question for the Toyota Guys in the Room.

    Awesome work Rick! I'm working with our website vendor now to see if we can implement the same functionality. Thanks again for sharing!!!
  4. MBissett

    Online dealer service department marketing and dealing with inconsistencies

    Well said Jeff. I think the "goals" or "intended outcomes" are often overlooked when an advertising initiative is launched. Kudos to Jamie and Jim for implementing some well thought out and executed campaigns. I think our Toyota dealership falls into the "main focus is customer pay Toyota...
  5. MBissett

    Quick question for the Toyota Guys in the Room.

    Art, couldn't agree with you more. Kudos to you and Rick for working out an alternative and sharing it with the rest of us, very much appreciated!
  6. MBissett

    Twitter For Your Dealership: Why & How

    Thank you for the feedback and kind words Joe, it's much appreciated! I have my own personal LinkedIn account but haven't jumped in with the dealership yet. If you or anyone else has some tips on getting started I'd love to hear them. Most of my social media focus is given to Facebook, Twitter...
  7. MBissett

    Twitter For Your Dealership: Why & How

    Twitter has been a great tool for our dealership to connect with local businesses, organizations, and charities. Just 1 retweet from our local Downtown Alliance (who we followed and in turn followed us) got 1,000 additional people to potentially see and interact with our dealership's content...
  8. MBissett

    Quick question for the Toyota Guys in the Room.

    Rick, I've been waiting for this functionality for years and like you, I believe the issue resides on Toyota's end. We have the window sticker functionality on our Chrysler DDC website and it's an extremely helpful tool for online shoppers and the store's ISM (can help clear up vehicle pricing...
  9. MBissett

    share your videos here

    It's funny, that was a glowing review but the customer didn't realize they gave us only 1 star out of 5. They since changed it to 5 stars but when creating the video I didn't mind that being in there. I think some negative reviews sprinkled in with all the positive ones adds legitimacy to the...
  10. MBissett

    share your videos here

    Here's a short video I made with screen capturing software called ScreenFlow for the Mac. You'll notice the music and theme are based off the latest Esurance commercials which I'm a big fan of. It's not nearly as professional as some of the other videos in this thread but it didn't cost the...
  11. MBissett

    See You Later Autotrader!

    I recently set up Multi-Channel Funnels in Google Analytics (thanks to the encouragement of Brian Pasch) and assumed that since we got twice as many VDP's from Cars.com vs. AutoTrader, the Assisted Conversions on our website from the two providers would be similar. Well, you know what happens...