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  1. mcampo2501

    Commercial Truck Franchise Marketing

    This gives us plenty to start working on. Thanks Joe! And thanks for the connection Manny. I'll reach out to the internet director you suggested. I appreciate all the help.
  2. mcampo2501

    Commercial Truck Franchise Marketing

    We do have a web page that is undergoing some improvements. I'd be interested to hear about another commercial truck dealer that had success shifting to video marketing, but I'm less interested in hearing from vendors at this point. I appreciate the job you have to do, but that's how we ended...
  3. mcampo2501

    Commercial Truck Franchise Marketing

    Thanks for your input Cody. We've started a similar process, though I think some of your suggestions will be warmly intertwined. My concern is that the drivers of these trucks aren't usually the buyers. I feel like we should be either looking at Bill Boards (very expensive), or some kind of...
  4. mcampo2501

    Commercial Truck Franchise Marketing

    My company purchased a commercial truck franchise at the beginning of the year, and we've have been working on building the brand since. Since both of our rooftops have really only sold light cars and trucks, I'm having trouble developing the right strategy for marketing to the commercial truck...
  5. mcampo2501

    Chat Challenge: Show Me Your Chat

    I believe there are an endless amount of chat providers, and I don't think it would be doing the forum any favours to point out the ones that are just okay. Contact at once deserves consideration due to their connection with cars.com and autotrader. CarChat24 and ActiveEngage are the only...
  7. mcampo2501

    Cars.com/Autotrader SRP/VDPs

    Cars.com and autotrader don't count their VDP's and SRP's the same way (purposefully I'm sure), and their selling model is different. It makes them almost impossible to compare statistically. On top of that, all manufacturers and markets are going to perform differently. I always look for...
  8. mcampo2501

    The Pros and Cons to editing a vehicle's background? Helpful or waste of time?

    I was solicited earlier this month by a company doing this. I thought it was rather expensive to have it done. They charge by the picture, and after paying for it for a year (two at the most) you could afford that "unrealistic" building. I had a contractor come in and build a staging area...
  9. mcampo2501

    Google Glass

    I've not used them, but I have heard there is a place for them in service. My understanding is that there there was development taking place which would allow for a tech to have a "second set of eyes" on the job at all times. Probably just a rumor but it seemed like an interesting concept.
  10. mcampo2501

    CarWoo Anyone?

    I don't think it was a conspiracy. I'm suggesting that carwoo relied on dealers to play their game in order for their model to work. Unfortunately for them, their game was letting dealers beat on each other in front of the customer. I think most dealers saw this as destructive and chose not...
  11. mcampo2501

    CarWoo Anyone?

    Rightfully so. TrueCar is the better product, the better model, and is more widely known. Besides that, dealers realize that by not taking part in a program like CarWoo, it keeps them from being successful. You can't make an enemy of the one entity that supports your program. At least...
  13. mcampo2501

    Google Account Suspended for Bad Reviews???

    Could it be that your client was/is genuinely not following good business practices? If it's not about 1 or 2 reviews, I'm thinking your client actually does have a reputation problem. In fact, I don't know that I'm convinced this is a problem at all. [Begin rant] Dealers that do business...
  14. mcampo2501

    Need some help

    Jason, I think you're being put in an awfully unfair position. Make a change without changing anything??? In reading all the above comments it would appear that no one has really addressed your question, so I'll do my best for you. The only thing you can actually change that has no effect...
  15. mcampo2501

    Mercedes Benz and NetStar - Can we collaborate?

    Just came across this thread and, as the internet sales director for an MB franchise, I couldn't agree more. For starters, I don't think there is an answer for Netstar issues unless we get someone on here that's actually with Mercedes-Benz corporate. I have to run multiple browsers to...
  16. mcampo2501

    BDC Averages.

    Dave, I'm generally on the same page as you, but as Jeff pointed out earlier, a customer visits fewer than 2 dealerships before purchasing. At some point the idea of an "ISM" will be dead. I firmly believed in the ISM approach and came to my current job pushing that agenda. The problem with a...
  17. mcampo2501

    What would you do BDC or no BDC?

    You wouldn't need more than 3 people to handle that kind of lead volume. The salary for all three shouldn't amount to much more than $100K/yr. I would agree strongly with John about the ROI. If that kind of money can't be made back up over the course of the year then it's a net loss unless...
  19. mcampo2501

    BDC Averages.

    If you have had decades of success using this approach, I would not be surprised at all. In fact, I would say that has been the golden standard up to the moment. Heck, it wasn't that long ago that even I had a home phone. What I'm saying is that if you do any kind of research what so ever on...
  20. mcampo2501

    BDC Averages.

    You are similarly only part right in this conclusion. I too agree in selling the appointment, not the car, until the customer is in the showroom. I don't however, think that placing your faith in the phone will do you any favors. Having strong phone skills is important when selling an...
  21. mcampo2501

    BDC Averages.

    Erin, Keep in mind that those other dealers are also competing against you, and likely feel like they lose a lot of their NEW CAR sales to you as well. That is what I mean by market conditions, and making sure you are setting the right expectation for yourself. There's a lot to discuss here...
  22. mcampo2501

    BDC Averages.

    If this is the first time you have ever completed this exercise, then there is no such thing as a good or bad number, and you should really keep from thinking of it that way. The fact of the matter is that you have now established your baseline. From here, you should set a goal to improve your...
  23. mcampo2501

    Vehicle Delivery Scheduling

    Thanks for the feedback. I have set up a demo with appointment-plus, which seems to be the best option at this point. Our CRM handles a lot of the scheduling leading up to the sale, but we feel like the delivery process is becoming unmanageable, which leads to bad CSI scores. If sales people...
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