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  1. S

    What would you do BDC or no BDC?

    I've often considered setting up a BDC for our store. Independent, Pre-Owned (AUTODOME, Selling Used Cars and Trucks in Mississauga, Toronto, Brampton| Used Cars Mississauga) Fixed Price/No Haggle 230-250 Vehicles No Service Department avg 390 E-Leads (Website, Carchat24 and Autotrader/Kijiji)...
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    How much are you spending on advertising per vehicle sold?

    Here's something I have been trying to figure out and gauge vs the market. How much in $ are you spending per vehicle sold? Add up your total advertising (digital, print, tv, radio, 3rd party leads etc) per month and divide by total number of new & used vehicles sold (exclude any as is/junk or...
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    How much are you spending on online marketing per month?

    I've always wondered what other dealers are spending per month on their advertising from all sources. Most dealers in the same market don't want to share data, I've always tried to be as open as I can so that others can benefit. It's hard to know if you are spending way too much or way too...
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