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  1. Ryan Everson

    Automation in digital marketing? Get with the times!

    Gotcha, best of luck! You definitely have some stiff competition in the website specials space that I'd recommend looking into and seeing how you compare both features-wise and price-wise - AET, Fuse, DealerTeamwork, AutoSigma, DealerScience, etc. Not to mention OEM's themselves syndicating out...
  2. Ryan Everson

    Automation in digital marketing? Get with the times!

    Congrats on the new product launch! I built something somewhat similar internally about 4 years ago for our dealership group, so I know firsthand everything that is involved with something like this! I'm actually working on launching version 2.0 this year! It admittedly took a little bit of a...
  3. Ryan Everson

    #RefreshFriday FTC Rules - More Ammo To Get Ready | Tom Kline of Better Vantage Point

    NADA had the texas auto dealer association file the request for a stay in a more friendly court vs having NADA themselves file it in DC courts. And they waited to file it until after the permitted period to try to delay it as long as possible. To appeal the stay, the FTC would have had to prove...
  4. Ryan Everson

    DealerRefresh Top100

    Agreed! Which is why in my post I said "I'm not saying you are anti-dealer, but just something to be cognizant of." It was intended as advice for any new vendor entering the space that may have a tainted perception. You wouldn't believe how some vendors will have slide after slide bashing the...
  5. Ryan Everson

    I need a replacement for AccuTrade...Any Suggestions?

    https://chromewebstore.google.com/detail/accutrade-vin-dow/geliihkngcpphmehmhhhhnblccdjbclm View: https://www.youtube.com/watch?v=zki0UKuH81w
  6. Ryan Everson

    I need a replacement for AccuTrade...Any Suggestions?

    I believe it's a Google Chrome Browser Extension that allows you to view vehicle data and values right on the auction website without manually inputting the VIN in a separate Accutrade tab.
  7. Ryan Everson

    Are Stellantis' (RAM, Jeep, Dodge, Chrysler) Dealers Struggling?

    I'm sure they have Carzato actively working on a cutting edge service scheduler that is as easy to use as their amazing E-Shop digital retailing tool ;-)
  8. Ryan Everson

    DealerRefresh Top100

    Carsten, I believe you are a vendor starting a company that will sell services to dealers. That is a challenging endeavor, however franchise dealers are willing to give vendors a chance to prove themselves and sign up for a few months. OEM's would never do that. I would also caution that...
  9. Ryan Everson

    Are Stellantis' (RAM, Jeep, Dodge, Chrysler) Dealers Struggling?

    Little known facts: Stellantis is headquartered in Netherlands, not Detroit or Italy. Volvo is a Chinese-owned company, not Swedish.
  10. Ryan Everson

    DealerRefresh Top100

    For all intents and purposes, manufacturers already have their own dealership network. I would encourage you to spend 6 months working at a dealership and you will quickly realize all of the arduous brand standards, guidelines, and processes that manufacturers require dealers to follow (or face...
  11. Ryan Everson

    DealerRefresh Top100

    Yes, there are dealer franchise laws in virtually every state that prevent direct manufacturer auto sales. Even EV manufacturers that initially modeled their business after Tesla, have come to the realization of the inherit advantages of having a dealer franchise network - look at VinFast and...
  12. Ryan Everson

    DealerRefresh Top100

    A lot of OEM's did think this. Only recently, have they been reminded that it isn't so easy and dealers play a vital and necessary role. Tesla is the exception, not the rule. And even Tesla is beginning to adopt many of the same practices - dealership "delivery centers", monthly incentives...
  13. Ryan Everson

    DealerRefresh Top100

    You're in luck, the Tekion DRP (digital retailing platform) is also going to be used for all GM EV sales. If we are still in the camp of believing all new vehicles sold will be EV's in 5 years, 10 years, 15 years, 50 years, etc - the question then becomes what happens to a dealership's existing...
  14. Ryan Everson

    Anyone using iHeart's XVin solution - looking for feedback

    Is an ad like this driving high quality ready to buy shoppers?
  15. Ryan Everson

    GoogleAds // Turn OFF Search Partners

    FYI LotLinx also suffers from a very similar tactic. This is what happens when dealers have become trained to only look at the quantity of clicks / VDP views, not the quality.
  16. Ryan Everson

    GoogleAds // Turn OFF Search Partners

    Arbitrage - taking advantage of price differences across markets to make a buck: Advertise unbelievably good offers Achieve a high CTR % Get rewarded with a low CPC Land the clicks on a page full of AdSense ads = Profit
  17. Ryan Everson

    Do Customers Really Want Electric Vehicles?

    I think the upcoming presidential election could actually push more people to buy EVs this year if they believe the $7,500 discount is likely to go away. It won't generate new buyers, it will just accelerate any EV sales that were already likely going to buy in the next 2-3 years, and really...
  18. Ryan Everson

    Websites

    Like @Alex Snyder said, inventory is the most complicated aspect to do well. Most of the big players (like DI and DDC) use Algolia to power their inventory search. They have a super easy to use API with pre-built out UI components. It will still require a developer though. When you dive into...
  19. Ryan Everson

    Core Web Vitals

    The Truelink Capital acquisition, which closed Nov. 30, comes after a period of instability for Ansira. Written by independent director Steven Panagos to Ansira's "Limited Partners," the letter explained the reasons for the sale came down to money problems. "For some time now, Ansira has been...
  20. Ryan Everson

    Core Web Vitals

    They were acquired by a private equity firm this time, so they will likely retain the Ansira branding.