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  1. George Nenni

    Photo Booth Services

    Replying to @joe.pistell question to Ben on tracking iPacket. We've got a customer considering iPacket, spent time at their booth this weekend at NADA '24, and currently zero GA4 tracking. Any other feedback on usefulness of this product?
  2. George Nenni

    Google Analytics 4 Setup, Best Practices and Pitfalls

    As there is so much confusion with GA4, and some smart folks on this forum, I thought a dedicated thread could help both newbies and seasoned marketers. Hopefully by now you have setup your account(s), gotten some events firing, and marked the appropriate events as conversions. Here's a big...
  3. George Nenni

    People's Choice Awards for Best Vehicle Photos?

    Right on Will, I agree. Poor merchandising affects 100% of digital marketing budgets, currently at $26,000 per month, per rooftop according to NADA. If you randomly audit online used inventory, you find opportunities for improvement. Framing, lighting, and most importantly image order...
  4. George Nenni

    #RefreshFriday GA4 - ASC Events, UTMs and CarDealster | George Nenni

    Your chance to pick my brain for an hour on Google Analytics 4, the new ASC-events, required new GA4 UTM-tagging, and more. Don't miss out, join us Friday 3-31 at 1 pm EST. For Refreshers, here is a link to download the new UTM tagging guide, we'll cover this tomorrow: Google Analytics 4 UTM...
  5. George Nenni

    Looking for Feedback ----> CarDealster - the iPhone app for car salespeople

    Thank you @Mukul , if you have time to download and test drive, please let me know your thoughts!
  6. George Nenni

    Looking for Feedback ----> CarDealster - the iPhone app for car salespeople

    Hello fellow Refreshers! We recently soft-launched CarDealster - an iPhone app designed specifically for car salespeople, vehicle brokers, and small dealerships, and have slowly been adding users and gaining feedback. I wanted to ask the DealerRefresh community, normally much more in touch...
  7. George Nenni

    I just SOLD a car - USING TEXT ONLY

    Spot on of course @Ryan Everson , but we have a new GM who had success with it in prior role (not sure what measurement) and passionately wants to give it a try. Who knows, we could be surprised, but I don't suspect more than a handful of engagements.
  8. George Nenni

    I just SOLD a car - USING TEXT ONLY

    Reviving an old thread, the closest to my question, could use the community's help! Have a customer that wants to employ short SMS codes in their radio advertising. It has been years since I've looked at this space, years ago we had a vendor at Dealer Specialties (can't remember name). Any...
  9. George Nenni

    #RefreshFriday George Nenni - Latest GMB Best Practices & GMBSpy: Chrome Plugin

    Woah, that is some serious damage, these guys are just north of our home in Ohio. Name is changed back, but got seriously review-bombed over the last 24 hours.
  10. George Nenni

    No Google Analytics in 2018

    We can likely accommodate Joe, you would need to create a new View in GA Universal for filtered vs. not filtered. In GA4 it is a little more sophisticated, gives you the opportunity to test internal audiences using segments. Instructions in my orange GA4 book, or glad to demo.
  11. George Nenni

    Uncle Joe's Makeover Diary 2.0

    Appreciate the shout out Joe, I'm glad you liked our approach!
  12. George Nenni

    Used Car Week - Who attends and who is going???

    In four weeks, one of my favorite annual automotive events is happening, Used Car Week. Who is attending? Who has gone in the past? Used Car Week is unique, a multi-day event focused on the used vehicle market, including wholesale, auction, auto FIN, retail and M&A. The content, the attendees...
  13. George Nenni

    Digital Dealer Fall '22 ROLL CALL

    Hey @ryan.leslie I'm there Monday and Tuesday, delivering a 2-part Google Analytics 4 workshop on Tuesday. As always exploring alternatives to paid search, and other channels experiencing signal loss. Our new initiatives for customers is building out new Google Data Studio reporting in GA4...
  14. George Nenni

    #RefreshFriday Converting to Google Analytics 4 | George Nenni - Generations Digital

    Hello refreshers, it was suggested to me to fire up this thread to both let you know of a new book I published last week on Amazon, "A Car Dealer's Guide to Google Analytics 4", and to start a thread for questions, best practices and advice around GA4. I'm glad to help here as much as I can, I...
  15. George Nenni

    Comment by 'George Nenni' in media 'Google Analytics 4 | George Nenni'

    Hello refreshers, it was suggested to me to fire up this thread to both let you know of a new book I published last week on Amazon, "A Car Dealer's Guide to Google Analytics 4", and to start a thread for questions, best practices and advice around GA4. I'm glad to help here as much as I can, I...
  16. George Nenni

    PR & News 2021 NADA DATA full year report

    Every April I look forward to the new NADA DATA full year report from the National Automobile Dealers Association (NADA), and the new PDF is live this morning for download (link in comments). The NADA DATA report is one of my favorite research sources, comes out in full report every April, and...
  17. George Nenni

    A Return to 2008?

    ⛽️ ⬆️ With fuel prices spiking, and no near-term anticipated drop, will we see a return to 2008, with low-MPG vehicle pricing dropping, as consumers flock to more fuel-efficient models? Attached is a screenshot of a Google Trends report I ran this morning. With fuel prices at near record...
  18. George Nenni

    How to Beat Independent Repair Shops in Google Search

    Do you want to learn how to beat independent repair shops in Google Search? Grab a copy of the latest =AZWxIPdohW6UfAl3eKpApU7FIuTgxjb3P4uWlovRMIHpmkqNh4c4AIJmAPirlR_MsAN7Dh0S_b2QOyD671ljoWcQn3TeFdAH7N_gbRU0niXrEzu0ugwpi7uypJ7mNG8lIYYGB6l6cozmq54ZcuIFLXP9&__tn__=kK-R']Digital Dealer magazine...