Search results

  1. D

    Google - “near exact and near phrase variants”

    IMO..Negative keywords are more important than “near exact and near phrase variants” ..Negative keywords allow advertisers to block unwanted search queries. For Search Campaigns, these search queries are added as Negative Keywords and ads will not be shown for these terms on Google search and...
  2. D

    Edmunds as 3rd-Party Lead Provider -- Thumbs Up or Thumbs Down?

    IMO.. All Dealers are better served by advertising their own brand over paying for 3rd party leads. As a former affiliate new car lead provider to many of those 3rd party web portals I can say that Edmunds does provide better quality than quantity of leads.
  3. D

    Iphone App

    This dealer is only looking for a app that would push to the OEM iphone site. I'm thinking just making the app and then having it hosted on the app store. Anyone else doing that?
  4. D

    Iphone App

    I have a dealer client who wants an iphone app. Had a vendor who offered a $1400 set-up and a $100/mo charge. The app could be downloaded or txt from the vendors website to the customers cell phone. This price would not include hosting the dealerships app in the app store. Itunes would cost an...
  5. D

    Scope of the Internet Director

    IMO..they are not enough hours in a day for just one person to be that responsible.
  6. D

    We're hiring! Market Manager - Mid Atlantic

    they are hiring everywhere? visit website and look at all the jobs? Wow!!
  7. D

    Yahoo Autos not sending us our leads

    Ryan..I went to one of my clients ads on Yahoo Autos. I called the number posted on the ad. The lead tracked into the CRM as a Cars.com lead. You may want to test your cars.com setup?
  8. D

    Facebook IPO

    How will Facebook grow revenue from this point on?
  9. D

    Guaranteed to Generate a Response

    John: . What turned me off most when I bought my car online was salespeople who sent me an email about everyday. I know you should call/email the customer until they die or buy but it got really bad. I think as salespeople you can oversell and blow more deals by sending emails day after day with...
  10. D

    ONLINE newspaper marketing vs GOOGLE PPC vs NEWS Website

    Google adwords considers a 1% CTR in a dealer campaigns as Above Avg. Getting that % with a online newspaper audience who main purpose is getting the current news could be very slim. I agree the comperitive landscape is a big factor. I do have a Chrysler dealer in Rochester who avg's $1.25 per...
  11. D

    ONLINE newspaper marketing vs GOOGLE PPC vs NEWS Website

    allot more to it..then giving google 7 bills and seeing who gives you the cheapest clicks. unlike the newspaper, Google will reward you with a high QS score. YOU CAN CUT YOUR $700 IN HALF WITH A 7/10 QS SCORE AND OPPOSE TO A 3/10.. Newspaper will give you traffic but not near the quality.
  12. D

    Can anyone sell new cars this cheap?

    $2500 cash down or trade equity + discount + rebates = $6000 all day! I advertise some new vehicles with 6K discount without the cash down or equity. Amazing why dealers don't advertise price on new inventory. I'm sure this dealer is getting plenty of action! However, the $2500 cash down or...
  13. D

    Can anyone sell new cars this cheap?

    this dealer has comments on details page as "Internet sale price includes $2500 cash down or trade equity."
  14. D

    Bing Goes Social w/ Makeover

    back in the day before cars and AT, search had their own classifieds. proactive dealers where exporting inventory to many of those sites. instead, they excote, yahoo, ect tossed them away and took deals with the big two.. I always thought that search would dominate if they wanted, but as long as...
  15. D

    Bing Goes Social w/ Makeover

    I tested one of my dealer clients ads that was fed from Vast. The lead went through CRM as a Cars.com lead.
  16. D

    Used Car Optional Equipment

    not to worry Joe.. You guys are still the king of the mountain and I'm sure you still turn a good profit every month. thanks for the info.
  17. D

    Used Car Optional Equipment

    Joe: Question..what does the 90-130 represent? not disagreeing with you at all.. thanks
  18. D

    Used Car Optional Equipment

    Joe: not everyone sells program cars. Good under 50K mile trade's are selling at a premium. I've got a dealer client who went one-price 18 mo ago. Used car gross is up 20% from when they sold traditionally. your correct, it's operations. More now than ever before... Dealers need to market and...