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  1. Billfred

    Thank you, peace out, and one plug

    I walked into the car business just over seven years ago, a photographer with a glorified title just as the bottom fell out of everything. It's been a fun ride with an indescribable cast of characters, but today I'm setting sail for new things in the e-commerce world. But before I go, thank...
  2. Billfred

    (Columbia SC) Experienced Internet Sales Manager

    Jim Hudson Buick/GMC/Cadillac is growing and looking for an experienced internet sales manager, available immediately. If you're detail-oriented, strong with both the written word and on the telephone, and as motivated about selling cars and top customer service as we are, come work with the top...
  3. Billfred

    Tracking Someone Else's Adwords Campaigns in Google Analytics

    File this under Things I Should've Done Long Ago, but here goes. We used to run AdWords campaigns in-house on our site, but now we use an outside agency for it. We've still got the old account linked to our Google Analytics account, but for the life of me I can't find where the traffic their...
  4. Billfred

    Top-Flight Dealer in SC Seeking Experienced Sales Consultants

    Jim Hudson Buick/GMC/Cadillac is growing and looking for experienced sales consultants, available immediately. If you're as motivated about selling cars and top customer service as we are, come work with the top dealership group in South Carolina that has won The State Newspaper's Readers'...
  5. Billfred

    Big side-of-the-car stickers--who do you use?

    So it's decidedly non-digital, but since we're on a big road I was asked to look into those large stickers you put on the sides of cars. Since we're coming in cold here, who have you used in the past? (And just as important, would you use them now?)
  7. Billfred

    No more IMG tag on Craigslist

    Was posting today and noticed this little gem: Looks like if you want a photo in your Craigslist posting, you're gonna have to do it the hard way. The great equalizer?
  8. Billfred

    Reynolds-Fu question: Inventory as of X date?

    My Reynolds-Fu is pretty strong, but this one had me a little stuck for an answer. Suppose I wanted to pull our inventory as of 12/31 today. Obviously pulling the current inventory wouldn't fly, nor would tacking on deals from 1/1 onward since both could commingle cars that arrived after the...
  9. Billfred

    Share your Google Analytics dashboards!

    Since Google has added the Share Dashboard button to Analytics, I figured sharing dashboards in use could be an interesting exercise (and a safe one, since Google only shares the configuration of the dashboard and not the data itself). Here's my most-commonly-used one...
  10. Billfred

    Changing Intellipath coupon criteria

    We use Intellipath to print coupons at the bottom of our repair orders...but for as long as I can remember, we've been printing the same ones for everyone. (Kinda defeats the purpose, no?) I'm looking to spice it up with a few different messages depending on certain criteria, but I'm...
  11. Billfred

    Cars.com chat - anyone seeing anything?

    We're using Cars.com's chat feature now at our Buick/GMC/Cadillac store, and our local rep had us pretty psyched up for it. Problem is, over the past week we've had some 545 "present impressions" (read: we have salesmen online and ready to chat when the page loads) but only two chats...
  13. Billfred

    Text-for-more-info solutions

    So my GSM has hit me with the notion of implementing some sort of text-for-more-info scheme for our inventory. I'm personally aligned with Kershner's vision from earlier this year--mobile web and QR codes--as a long-term strategy but I can see the upsides to SMS-based methods (dumbphone...
  14. Billfred

    The age-old challenge: tracking dealer tags!

    I realize this is about as Ye Olde School as it gets, but I imagine everyone's encountered this problem: dealer tags. Salesmen have them, managers have multiples, DT drivers borrow them, salesmen dehorse people, and they start growing three-hundred-bucks-to-replace legs. We have a KeyTrak...
  15. Billfred

    Software for making key tags/stock stickers?

    I imagine there's little value in any secret sauce here, but I couldn't find anything by searching about this topic. Nine times out of ten, it falls to me to create our used cars' key tags, stock number stickers, and buyer's guides. For these, we hand-print everything in at least three...
  16. Billfred

    Going from iMovie to eBiz video

    Long-time listener, first-time caller. The critical question is in bold, if you want to skip ahead. We're working towards adding video to our repertoire, and have gotten a workflow together that seems to work pretty well....mostly. While our setup (Canon FS200+wireless mic+iMovie '08*) has...
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