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  1. paulray

    One Price Dealers: how do you set prices?

    We have been a one price Ford Store for 25 years now. I love it and it makes for very happy customers and a great experience. But it takes an all in approach on selling the experience and value ( the benefits really come from long term customer relationships in sales and service and in referrals...
  2. paulray

    Software for Service

    We have been pleased with the product from workstiming.com. Takes discipline from techs and advisors and proper setup but allows for waiting room, web and texting progress and availability.
  3. paulray

    Looking for an extremely good SEM company

    @Tallcool1 I would say I am intermediate user of google analytics at best. The tool is not really built specifically for automotive sites but I am taking the self paced PCG Consultings Analytics for car dealers course they just launched this month, it details all the things mentioned above and...
  4. paulray

    How's you're 55+ old parent or grandparent USING their smartphone?

    My parents are 60+ and they do almost as much as I do on their phones my Mom is on Facebook non stop keeping up with her kids and grandkids. They also gave up TV and use Netflix Hulu Prime for all TV viewing.
  5. paulray

    Looking for an extremely good SEM company

    I highly recommend PCG very tailored, full visibility into analytics and they know what they are doing. Now with the on demand service they offer it makes it totally flexible and scalable for the many other services they have to offer. www.pcgconsultingservices.com.
  7. paulray

    What's the common operating system in your showroom?

    We finally got xp out of the last remaining part of the store in our parts dept. last month. XP really is a bear to manage and slow as mollasus compared to Win 7. I have been avoiding 8. Not sure if or how soon we will do Win 10. With Ford and ADP software limitations on adoption it takes a...
  8. paulray

    Online Shopping to Online Buying

    I just don't see us going to a completely online e-commerce delivery model any time soon. I think buying a car is more like buying a house. I would not purchase my home by looking at pictures of it online even with a money back guarantee. It's still a very emotionally driven decision and an...
  9. paulray

    BDC Coordinator Commission

    We are one price as well and it does seem to blend better in that environment and is why we moved to this model. It is close enough that we are getting the results of an average BDC dept but not an excellent one. The issue is for the added units in a great BDC it barely pencils out for the extra...
  10. paulray

    BDC Coordinator Commission

    Alex, we went to an internet selling floor a little while back. So far we have had mixed results and overall a drop in closing ratios and I have attributed it to the following issues I am looking for solutions on. If I cannot find solutions we have been investigating a hybrid approach or moving...
  11. paulray

    Dealer.com

    Congrats, you will be very happy with Dealer.com CRM. It has been a fantastic platform to work with.
  13. paulray

    Dealer.com

    We are on DDC CRM if you want to reach out to me. I am happy with it for the most part, it is super simple on the front and requires minimal training for new staff which is what I was looking for. The back end for reporting took way too long to get up and running but is now much improved. The...
  14. paulray

    ROI-Bot: Opinions? Any users here?

    I am very happy with the tool and honestly it keeps getting better and better with more vendor integrations. Some vendors have more advantages and strengths than others (elead CRM for example is very integrated with tons of reports where my Dealer.com CRM is limited on that front). It did not...
  15. paulray

    Youtube Pre-Roll

    Yago, Sorry it took me so long to reply, we have been slammed lately. Right now I have only been dabbling with it using very specific targeting. Just rotating 2 videos at the moment but we will be rolling out some more tests next month. I still feel SEO based video is the preferred method but I...
  16. paulray

    FordDirect offering Clickmotive solution - Good? Bad? Ugly?

    Sounds like the general feeling is to not use them and I would have to agree based on my experience. When I first took over digital we were in the process of re-signing web contracts. Reynolds was terrible and I figured we were already paying for Ford direct why not go Elite. It was decent...
  17. paulray

    Youtube Pre-Roll

  19. paulray

    OEM SEM Bidding on a Franchise Store's Name

    Dan, you are correct this kind of meddling from the OEM is frustrating. But believe me it's an uphill battle. I fought a few things and feel my contribution was worthwhile to the greater Ford community. But in the end they will always end up being behind the times of a really good digital...
  20. paulray

    Oh Good! Another OEM Mandated Digital Partnership program horror Story

    My understanding is that you can use the spend on Adword PPC keywords or you can move it over to display. I already saw an issue with competing keywords from my current PPC campaigns with the OEM in the first couple months. So starting in March I am moving all the funds to display and will be...
  21. paulray

    How does your store handle IT support

    Thanks for all your comments, I knew it would be pretty broad strokes but figured I would at least get an idea how others grapple with this.
  22. paulray

    How does your store handle IT support

    Like many of you here on this forum I wear multiple hats. One of my original roles 7 years ago was to manage IT including help desk, managing our server room and contracts. Over the years I have had added to my job role CRM Management/Training, Marketing & Graphics Design, and as of 2 years ago...
  23. paulray

    Are you Marketing to your MyCars leads?

    I have marketed to them in a very very limited soft sell kind of way. I really wish DDC included these leads in some kind of report so we could see how many we have sold that saved a vehicle at some point.
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