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  1. S

    Best dealership website you've seen?

    This is a great question. We've all done it..."I want to build X...I wonder who else has built the same thing well...Let's go hunting." But Uncle Joe's comment here is the most insightful answer to the question. Look outside of Automotive. Be a customer. This is one of the main reasons why...
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    See You Later Autotrader!

    I'm really interested in Joe's answer, but here is my opinion...Unfortunately I don't think there is a hard and fast rule. If you are spending on AT, but not maximizing the benefits, then you probably need to put dollars else where. Services like AT can be very profitable for some dealers. If...
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    See You Later Autotrader!

    Joe, If you aren't going to score your interactive marketing efforts on Conversions (calls, chats, emails, foot traffic...leads) then what do you propose success metrics should be? So far I haven't been able to make impressions, time on site, and bounce rate pay the power company. Not that those...
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    See You Later Autotrader!

    You absolutely can get lost in analytics, but smart research and testing is the only way to improvement. Defensive spending or throwing money at the "opportunity of traffic" will only get you where you were yesterday. The guy who walks into the ring scared rarely walks out with his arms raised...
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    See You Later Autotrader!

    This is knocking on the door of the real conversation. Advertising and visibility create traffic for Autotrader and Cars.com. Consumers do not shop at either of these sites because they are incredible at targeting down-stream "buyers" or creating a relationship. I was recently in a meeting with...
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    SEO vs SOCIAL MEDIA - which one ?

    The answer is easily SEO. You're asking if I'd rather have an opportunity at more traffic or the opportunity to increase my conversion rate. If you only have the ability/skills to properly optimize pages on the site, you will not only be increasing your visibility for search, but you should also...
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