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  1. Robby Wilson

    Facebook Likes for your dealership - How are you getting more?

    This might sound odd coming from me since I work for a company that does indeed sell FB apps (among other things), but I actually much prefer that social media content come from the dealership itself. I can script, execute and manage an elaborate app for you of course. However, at the end of the...
  2. Robby Wilson

    Should We Drop AutoTrader?

    I am in agreement with ddavis on this one based upon that data I have been exposed to. When I look at the LSPR from our clients, the overwhelming majority do quite well with AutoTrader (and Cars.com). The problem could be the manner in which those leads are worked, and perhaps not the fault...
  3. Robby Wilson

    Critique my website?

    I would be inclined to agree with most others posters here having a solid "about me" section. It lets people attach a face to a dealer and helps drive traffic and give your prospects a more neighborly vibe. Also, just as a general rule, you can run a fine line between lots of customization and...
  4. Robby Wilson

    Appropriate salary for an internet manager?

    That really depends on numerous factors. Dealership? inventory? manufacturer? geographical region? lead count and staff you will manage? BDC dept or no BDC dept? However, most critical is what you will bring to the table as far as experience and expertise. A good ISM or Director is a person...
  5. Robby Wilson

    How are November sales going ?

    We started out November pretty slow, likely driven by election issues. We had numerous deals struck at DD13 fall though, and still others get put on hold. However, we managed to rally in the mid and latter portion of November and ended up far exceeding all of my expectations by leaps and bounds...
  7. Robby Wilson

    Car Salesmen even less trusted than Congress...

    I find that there are unscrupulous types in nearly every profession, and I do not find that the automotive industry is any more dissimilar than any other in that regard. Have I met some pretty shady car guys? Of course, but for every one complete jackal I have come across I have met 20 others...
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