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  1. Nick Sennett

    DMS Options

    For the money i've never seen anything better than Automate
  2. Nick Sennett

    How much are you spending on advertising per vehicle sold?

    I worked with Mr. Fuccillo at the beginning of my career. Brilliant marketer and great guy, i worked a june in one of his sales where we sold 2020 new and 400 used hyundais. His call to action is always amazing
  3. Nick Sennett

    Engaging the mobile car shopper with GEO-Targeting

    Awesome Ryan. I could be wrong, I just firmly believe that expectation of privacy is eroding incredibly fast in the name of convenience and user experience. Time will certainly tell on this one.
  4. Nick Sennett

    Engaging the mobile car shopper with GEO-Targeting

    I think that line is age specific. I really do. I don't see a millenial worrying about it in the same way a baby boomer does. It's a part of everyday life for up to 40% of the car buying market. Apps like this mostly target millenials and younger gen x's anyway to a certain degree. I get...
  5. Nick Sennett

    Engaging the mobile car shopper with GEO-Targeting

    So none of you use facebook? GPS on your phone? Smart phones in general? At the end of the day, I would have no problems telling people exactly what it does. We, like a lot of apps you use now are going to use your location to offer you better service, whether that is a coupon or letting...
  7. Nick Sennett

    Engaging the mobile car shopper with GEO-Targeting

    Very few active users of smartphones view this as "spyware". If verizon and the NSA has taught us anything, it's that privacy is an illusion in the connected world. From facebook checkins to foursquare, location data is used in most social networking in existence. For some age groups I'm...
  8. Nick Sennett

    Help with F&I

    Grant, I originally came from the F&I chair, i think i have some PDF resources with trial closes and methods. Also if you'd like I participate in a social media group for F&I that is incredibly valuable. PM me if you'd like and i'll make either or both available. Also, reach out to your F&I...
  9. Nick Sennett

    Roll Call for Digital Dealer 14

    I'll also be there. Love to meet up and grab a drink with the crew
  10. Nick Sennett

    Twitter is a waste of time, right?

    I've used tweetdeck with some success. It scales to fit how deep you want to look and is free. May be worth a look for you.
  11. Nick Sennett

    Online Reputation successfully built, now what?

    I think one of the first things I always ask dealers is about the quality of their data on their showroom traffic. A customer won't mention they saw you on dealerrater or another source, but it influenced them quite a bit. If you ask specific questions, you may get a better feel for how to...
  13. Nick Sennett

    Carfax being sued by 120 Dealers

    Every store I've visited as well. The Carfax issue is one that I'd say 90% of the dealers I meet with care about and ask my opinion on.
  14. Nick Sennett

    Does Text Messaging work for Dealers?

    I'd rather be bothered by a text message than by a phone call or even email though. At the end of the day, I really wonder how long it is going to take before marketing "white noise" makes texting as ignored as email is today.
  15. Nick Sennett

    Does Text Messaging work for Dealers?

    More and more people are finally getting out of the perception that "blasting" sms is the right thing to do. Personal, legit contact not only is the only legal way to communicate via SMS right now, it's also far more effective. Sadly, dealers ask me all the time about making a tool mass...
  16. Nick Sennett

    Social Media - Keep In House Or Contract Outside???

    I think the concept of "how many cars will this sell" is all well and good, but at the end of the day the more important question is how has this affected my brand. Social media isn't about forcing people to make a decision now, it's about the overall perception of your dealership and how your...
  17. Nick Sennett

    Should I cancel Cars.com? I heard Carmax has.

    I always thought your ad's were great, and this is coming from a guy who used to work for Billy!
  19. Nick Sennett

    Does Text Messaging work for Dealers?

    As a method of continuing a conversation it's an amazing tool, but for starting one I haven't seen a great system just yet.
  20. Nick Sennett

    NADA 2013

    I'll be there as well, always go.
  21. Nick Sennett

    What's in YOUR Garage?

    Don't have a garage, drive a 2012 sonata as a daily, in the summers i drive a couple different motorcycles.
  22. Nick Sennett

    iTap Menu Solution

    I've played with it, they work in our space and I've interacted with their lead guy for years as well. They are an interactive tablet based finance menu, pretty slick user interface. There is quite a debate on interactive/mobile tools in finance, so that's a person by person review, but I...
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