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    Car Dealers are suffering from #FakeNews.

    And yet, having just completed a used car purchase myself, I can tell you that an $899 “doc fee” is every bit as offensive to car buyers as a “resort fee” is to you who like to stay at resorts. Another tactic being used by multiple franchised dealers in my area: “See this online price? Yeah...
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    Most Single Day Traffic EVER Across all websites

    To paraphrase more than a few Dealer Principals and a couple of industry "experts": "I don't give a rat's butt about site traffic; figures lie and liars figure! How many more cars did we sell? I wanna see phone calls! I wanna see emails! I wanna see ups! Show me the ups!
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    My entire dealer group just canceled Cars.com. More lead providers to come!

    From the view of someone whose paycheck is dependent on getting more phone calls and emails into their department (which I suspect is most dealer people on this forum), I can understand the BDC/Internet Director's euphoria over increasing "leads" as a result of throwing more money at promoting...
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    See You Later Autotrader!

    Contrary to StrongLLC's contention, AutoTrader.com's function is not lead generation. They don't charge by or for a lead, they don't sell leads, they don't require a visitor's name, number or email address to get vehicle info. They have no more ability to influence a visitor to call or email a...
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    Looking for a Citation Source......"the Internet generates over $??? billion in car sales"

    I'm sure there's probably numbers out there but, considering how many dealers - including many here on DR - won't attribute a sale to the Internet unless it starts with an email or phone call directly from their website or a third party site first, my guess it that any estimate of...
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    Autotrader vs Cars.com Value comparison

    Okay, so I'm looking at 60" TVs and go online to check out the makes/prices at Best Buy, HHGregg, SAMs. Narrow it down to those that interest me, then I.....what, do I email them? Heck no. What would I do that for? Especially not knowing how long it might take to get a response. And, just...
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    Autotrader vs Cars.com Value comparison

    Joe - ATC and cars.com constantly test market different looks, layouts and features in selected markets. These A/B tests aren't announced in part because those of us who inhabit these forums would take what's being tested and turn it into a litany of "Why are they doing that, here's what I would...
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    Autotrader, Cars.com or KBB?

    Looked up Fox dealerships 100 mile radius of Auburn, NY. on AutoTrader.com. Don't know if these are your stores or not. 102 of 279 Fox used cars (36%) have no sellers comments, no inducement for shoppers to consider YOUR car vs. those with compelling pertinent comments. All are in Featured...
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    2011 Night Before Christmas

    'Twas the night before Christmas And the showroom was still, Many cars were delivered But the profit was nil. Each deal earned the sales staff A mini commission, So most of them lived At the town's homeless mission. Things used to be better, They earned greater pay, 'Twas before...
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    An SEO expert walks into a bar....

    Do they allow 15-year olds into bars?
  11. L

    1994 Today Show - "What's the Internet?"

    If you had known then what we all know now, what would you have done with that knowledge?
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    Is anyone else having this issue with Cars.Com and Autotrader?

    Considering the vast amount of vehicle information and large number of photos that are provided in most online listings these days, whether on AT, cars.com or the dealer's website, there's virtually no reason for a shopper to email or call the dealer - other than to ask if the car is still...
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    Does Autotrader think we're all oblivious?

    Yes, there is a dealer who has chosen to market his dealership aggressively by having a presence at the top of all Chevrolet searches in your market. Has your dealership never paid for a billboard near a competitor to make sure your name is seen by their customers? Same concept. However, of the...
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    Does Autotrader think we're all oblivious?

    Brent, of the 7 used Impalas listed in a 10 mile radius, your Impalas are numbers 2 through 7 and the top one, your competitor's priced at $4,000 higher than any of yours, makes your listings look very good. In a 50 mile radius, you have Impala listings on the first page. The advent of...
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    Does Autotrader think we're all oblivious?

    You guys crack me up with the conspiracy theories. How come this question was not asked about cars.com, whose prices are also listed highest to lowest by default? Logically, when ranked from highest to lowest by default, shoppers will scroll through all of the listings while on the way to what...