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  1. J

    Has anyone heard of C-4 Analytics?

    Justin from C-4 Analytics here, again. I don’t want to stir the pot any further, but I would like to clarify a few points. First, since I don’t have as much time as I would like to lead discussions and really give back to this forum, I certainly didn’t want to come in—on my first post—and write...
  2. J

    Potential Google Algorithm Change imminent...

    "It's all fun and games until someone loses their SEPRs." - Wise Man
  3. J

    Potential Google Algorithm Change imminent...

    We are hearing rumors that Matt Cutt’s, the head engineer for Google’s Webspam team, "unofficially" suggested what could be a “significant“ Google algorithm update to go into effect Friday March 15, or Monday, March 18, 2013. I wouldn’t be surprised to see many automotive websites who have been...
  4. J

    See You Later Autotrader!

    Chad, any update on the SEM strategy? I am curious as to the success of the inventory specific PPC campaigns. Do you know the average bounce rate of these visitors? I also noticed the tradein CTA's on your custom VLP's. Do they perform well?
  5. J

    Used Car Leads

    This brings up a great questions. For those who really have sourcing down, I am curious to know how you attribute credit for multiple sources/multiple visit website leads. My experience is that the dealers who do a good job keeping track of sources usually use a “last source” attribution model...
  6. J

    Has anyone heard of C-4 Analytics?

    Hey kcar, I’m Justin and I am a partner at that “fake” enterprise digital marketing agency C-4 Analytics—you know, the one that works out of a hotel room (you’re on to us!). Although I just joined this forum (the Holiday Inn Express keeps changing that wifi password), I wanted to use my very...