I'm curious, does anybody have any strong feelings or experience about background music and its effects on sales at your dealership? If so, do you have any academic studies to backup your feelings or experience?
Ask yourself this, why can you get a degree in Marketing?
Once you understand the real reason, you'll know what you need to do and how to achieve your goals.
You should check out AutoCon in Vegas in September.
Had a great time and learned a lot. Dealer principles are free too!
2013 AutoConnections Conference & Expo -