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  1. isales

    Offered a ism position

    You need to find out exactly what they are expecting you to do. An ISM role varies greatly depending on the dealer your working for. You should find out if they have an established Internet department already. Is there an Internet Director? Are there other Internet Managers currently working...
  2. isales

    GM Internet Lead Response Time - OFFICIAL thread

    And I just want to make clear that I don't blame Dealer Socket for the response times. I understand the agreement and now have a solution thanks to this thread.
  3. isales

    GM Internet Lead Response Time - OFFICIAL thread

    Hello Bill, Of course you are correct. Actually, I was the one to inform my GM that the response time was no longer tied to the SFE program. However, a terrible response time looks ugly on that weekly report that is sent out to the dealers for onstar welcome calls, response times, and other...
  4. isales

    The Internet Director's Role - What should it really be at a dealership?

    Thank you for your replies. The email notifications for this thread must have got lost in my personal email since I didn't see some of your replies until now. I think it's starting to come along now. Our department is growing. However, my "payplan" has not lol. My payplan is strictly volume...
  5. isales

    Search Engine Intuitive Marketing, Behavioral Targeting, SEM, What do you use to drive traffic?

    Yagoparamo, I'm interested in this comment you made. I could see spending a couple grand only paying the person doing it a few hundred dollars if they were simply just doing a little research on the keywords and bidding but if they are doing display and making model specific landing pages how...
  6. isales

    Search Engine Intuitive Marketing, Behavioral Targeting, SEM, What do you use to drive traffic?

    Joe, I thought so as well. I'm still baffled by this. I just got off the phone with my rep at the ad agency and today's phone call was suppose to be about their "new plan" for doing our SEM. They are still worried about competing with GM's SEM campaign and driving up the cost per click. Now I...
  7. isales

    Search Engine Intuitive Marketing, Behavioral Targeting, SEM, What do you use to drive traffic?

    I've been so worried about SEM that I lost focus on our SEO. After reading everyone's replies I did a little digging and found out we are not ranking that great organically. Therefore, I'm going to sign up for Cobalt's power SEO program. But wait! Some guy's at Naked Lime so this thread and...
  8. isales

    Search Engine Intuitive Marketing, Behavioral Targeting, SEM, What do you use to drive traffic?

    Thank you everyone for the great responses. I have not been able to come back to this thread since I posted until today. I do apologize. I've been extremely busy talking to multiple vendors and trying to figure out the best approach. It's funny because one of the vendors, Naked Lime, contacted...
  9. isales

    50% Discount AutoMotion Dealer Mobile App: DR Members

    So this app is $250 a month with no setup fee? How much is the monthly fee if any? Please send me the information to sign up at [email protected]
  10. isales

    Search Engine Intuitive Marketing, Behavioral Targeting, SEM, What do you use to drive traffic?

    Ever heard of Search Engine Intuitive Marketing aka SEIM? Probably not, because it's a fancy name my local ad agency came up with... so they say. However, I'm sure there are dealers who practice this form of marketing and I would like to know what you think. Basically, they take our used car...
  11. isales

    Autoybytel, Dealix, AutoUsa, all three?

    Alex, If I may ask, what region are you located? You say that you've had success with True Car. Are they providing leads that you have to follow up with, or is it similar to CarWoo where a customer inputs the vehicle they want and you offer up your best price? Driving traffic to the website is...
  12. isales

    CRM Systems and Email Marketing - Why Such a Challenge?

    I just found this post for the first time today and am a little dissapointed that it died off. It was heading in a good direction and it seems some tension in the subject caused the progress to phase out. This is a topic that many of us need help with so let's try and jumpstart this again. I...
  13. isales

    GM 3rd Party Lead Question

    No flexibility at all as far as I know. However, I've had very good success with GM 3rd party leads. Like all 3rd party leads you have to weed through the bad ones, but there are buyers in the mix no doubt. It's imparitive that you are the first or one of the first to contact these leads since...
  14. isales

    Autoybytel, Dealix, AutoUsa, all three?

    This couldn't be more true. Like I stated in my original post, this is a top priority of mine. However, I've had success with 3rd party leads. In my opinon those who has not had success with 3rd party leads doesn't have the correct follow up procedures in place to make contact with the leads and...
  15. isales

    Autoybytel, Dealix, AutoUsa, all three?

    I understand that this question may be pointless since we are all in different markets and the outcome for each of these services will vary but I would like to get some feedback from those of you who are using Autobytel, Dealix, or AutoUsa for new car or used car leads. Furthermore, the majority...
  16. isales

    Website Conversion Counting

    This is something I am also interested in getting a set formula to analyze. I agree with you Jason. I caught on to Cobalt's tactics long ago for over inflating their website results. I feel they are getting over on less educated people analyzing the data. Anyways, sorry for posting a little off...
  17. isales

    Re-targeting and Cars.com version of Re-targeting

    Well if you take the medium of those averages to estimate how many vistors you will get off 50k impressions then take your average conversion ratio on your website and so on and so on.... those numbers don't seem to bad to me.
  18. isales

    Re-targeting and Cars.com version of Re-targeting

    Jason, Thank you for the comment. That's good information. After reading your comment and giving it some more thought I agree with you. It will most likely capture more qualified buyers as well.
  19. isales

    Re-targeting and Cars.com version of Re-targeting

    Thank you everyone for your comments. It seems that this may be a good program. However, I am a little skeptical about the ads only appearing on the Yahoo network as Jason mentioned. I would hope that the ads get published on the Google ad network as well. All one has to do is look at their...
  20. isales

    GM Internet Lead Response Time - OFFICIAL thread

    Eley, I didn't mean to sound arrogant. I was frustrated when I posted that post. Knowing how it works is not the problem. I am very aware of how things work in Dealer Socket. Hunter, Thank you for the post. I think it's awesome you guys pay attention to these forums and try to help as much as...