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  1. Howard Polirer

    Do you give Trade-in figures online?

    Having spent over 25 years on the retail side of our business, I know it is difficult for many of us to accept the "transparent" and "innovative" climate the internet has created for both buyers and sellers of automobiles today. However, I know as you must also from your own shopping...
  2. Howard Polirer

    Are you VOMITING on your VDP?

    I have read a lot of discussion on this forum about Dealership website VDP’s and what they should and should not contain. Most of you have offered up some very good suggestions. What I think is missing from this conversation is; what are the consumer’s expectations when they finally land on...
  3. Howard Polirer

    Salesperson Facebook page

    Adam, Welcome to the forum. You've received some great advice from the other posts. A few more thoughts...First, remember that Facebook is a "Social Media" site. Back in 2004 its original mission statement was "to give people the power to share and make the world more open and connected."...
  4. Howard Polirer

    Weekend Sales Event - Removing price from your wesbite

    In today's transparent marketplace it's becoming increasingly more difficult to attract shoppers with tent-like promotions. Though I must admit in my days of running dealerships (pre-internet) we did move a lot of metal through these "tent sales." Having said that, we know that today's...