Search results

  1. Dan Sayer

    vAuto Replacement

    We did. The approach is different though. vAuto relies on a lot of data from other vAuto stores which may limit some aspects for vAuto users. VinCue sees the value of historic differently as well. We also want to pay more attention to vehicle by vehicle instead of lumping them into buckets or...
  2. Dan Sayer

    Is there a good Sell My Car tool for my website?

    I would love to know the conversion metrics of their Sell/Trade tool. Just because it's prettier doesn't directly relate to its conversion success. It's the "20Group lie". We look at someone doing better than us (on paper) and figure everything they're doing is better than us. That's how half of...
  3. Dan Sayer

    vAuto Replacement

    It was long enough ago that I don't recall all the reasons other than Dale had a solid argument in 2010/11/12 for the Velocity methodology. That and I peaked at 38 so any new knowledge I take in at this point, pushes out old knowledge LOL. I'll send you Danny's cell in a DM.
  4. Dan Sayer

    vAuto Replacement

    We had Max prior to vAuto and perhaps the only reason we left was when I called vAuto to ask a couple questions, Dale Pollak answered the phone. We were reading Velocity at the time so was a little star struck (he really is a great person). We went down that path in 2012(?) and had been with...
  5. Dan Sayer

    Marketing Opt Out

    Air-cooled Porsches, Land Cruisers, 1st Gen Tacoma's, and Volvo 240's lol @Brad Burlingham this is an area that needs our attention as well but I do know we've gone through the exercise of gathering up all vendors that touch lifecycle. Laid them out to understand the timing of each one, message...
  6. Dan Sayer

    LENDING MOJO...Financing source for all new/used car dealers & commercial dealers

    @Lending Mojo Hey, John, messaging you to discuss advertising within the forum, the better way. Glad to have you on DealerRefresh.
  7. Dan Sayer

    Is there a good Sell My Car tool for my website?

    @twill we use AutoHub which is white labeled with the KBB licensing logo that shoppers like to see. We use the Trade Widget which converts at an excellent rate as well as some of their remote trade and service drive tools. They’re simple effective and priced right. Perhaps they’d be good to...
  8. Dan Sayer

    Websites

    I sent you a message @Samuel@DigitalLuminate on some paths within DealerRefresh that may help you without earning you more (n)
  9. Dan Sayer

    What marketing avenue is most respected in the industry?

    @Nathan F I've been pursued by vendors for 23 years and I'll give you my list of points that cause me to Delete, Tune Out, and "Sorry, Gotta Go" red flags: 1. "I've worked in Retail so I know what your day is like." No you don't. Ask for our pain points, don't assume. Not all dealers or manager...
  10. Dan Sayer

    U.S. Key Performance Indicators for Variable Operations - NCM Associates

    I thought I was special. :( Thanks for posting the link.
  11. Dan Sayer

    U.S. Key Performance Indicators for Variable Operations - NCM Associates

    I meant to just share the Page 4 portion of the ECommerce reporting. Hopefully I don't get a letter from NCM about sharing the entire report! You're welcome @BillKVMotorCo
  12. Dan Sayer

    U.S. Key Performance Indicators for Variable Operations - NCM Associates

    Here you go! Sharing NCM's ECommerce KPI's for combined vehicle departments (New and Used) performance of Internet and Phone. Looks like some of the phone KPI's lowered, other than the visit close rate for phone went up? Thoughts on these numbers and what your store is seeing? I hold our stores...
  13. Dan Sayer

    Are you VIN-aware?

    Nio, check your DM. Sent you a message about your apparent love of adding Webxloo links to everything and your intentions on these posts. Thanks!
  14. Dan Sayer

    Inverse Relationship Between CarGurus and Cars.com SRP/VDP Conversions?

    It seemed like they were never wanting an apples to apples comparison by tweaking their versions of data. Cargurus SRPs counted everything that loaded "below the fold" even if the scroll never made it to someone's eyes so they had more SRPs but lower SRP/VDP rates. AutoTrader used to run any...
  15. Dan Sayer

    Inverse Relationship Between CarGurus and Cars.com SRP/VDP Conversions?

    For Used, we have a pretty hard stop at 75 days with pricing strategies set at a lower and lower % of market at 15, 30, and 60 days. Bronze units are limited to a hard 45 day. I think we implemented those price rules and day rules in the late spring last year so that was the reason. I handed...
  16. Dan Sayer

    Inverse Relationship Between CarGurus and Cars.com SRP/VDP Conversions?

    Here you go for Cars data View: https://docs.google.com/spreadsheets/d/1gMWcmcLgU1NQ1jfI1OUQoDp77boZPvMw-GuT6Ax6jwE/edit?usp=sharing
  17. Dan Sayer

    Inverse Relationship Between CarGurus and Cars.com SRP/VDP Conversions?

    Mine came straight out of Cars.com and CarGurus dashboards at the time. They both had 13 months of SRP/VDP % on their dashboards ongoing.
  18. Dan Sayer

    Inverse Relationship Between CarGurus and Cars.com SRP/VDP Conversions?

    Holy cow. Dusting off this one are we? lol I shifted my focus in the stores during Covid and had since cancelled CarGurus. I could go back and see what data I collected but I'm sure there are other Refreshers that would have current Cars.com and CarGurus data to see if the inverse anomaly I was...
  19. Dan Sayer

    Test Leads

    Good point. As long as the consultant doesn't say "if I was a shopper..." before any advise given.
  20. Dan Sayer

    Test Leads

    It was just my response to Todd and hiring a consultant. It was my opinion on self-checking by a secret shop. I think it's a waste of time if one has a CRM and can review their own leads. I think what you were talking about is the shopping of others. I used to secret shop others a lot because...