Search results

  1. Jason Petkov

    Online marketing & management is easy right?

    I bumped into the awesome quasi infographic today showing the complexities of the digital world today. It's not industry tailored for dealerships, but thought it was worth sharing! Enjoy!
  2. Jason Petkov

    The start of a review and maybe social vendor cleanup?

    We've all seen the traps that dealers have fallen into with these companies and their deceptive marketing/practices. I hope this article and judgement not only serves as a warning to misleading fly by night vendors but cleans them up as well! Congratulations Edmunds! Edmunds.com Settles...
  3. Jason Petkov

    Website Conversion Counting

    How is everyone tracking website conversions? I have been on the fence about using a few different techniques. Here are a few things that I am considering using to factor some more realistic results. 1.) Excluding all unique visitors that have NOT been been on SRP or VDP. 2.) Track the time on...