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  1. abby.campbell

    Where Do You Get Your Leads From?

    VinSolutions is the CRM we use. I guess our dealership website needs help then. Do you have any suggestions?
  2. abby.campbell

    Where Do You Get Your Leads From?

    This question may have been asked previously, but I could not find it with a search. Where do you get your leads from? The reason I ask is because I am clueless as a fairly new Internet Director. Currently, we use different Ford Direct sources, Cars.com, AutoTrader.com, KBB.com, and...
  3. abby.campbell

    Automotive News: Average age of U.S. car, light truck on road hits record 11.4 years

    Tom - In my opinion, I think people are holding onto their vehicles because the economy has hit them hard over these last several years. I'm from the DC/Northern Virginia area. Though areas like that may have been hit by the economy, they are still secured by the government. DC/Northern Virginia...
  4. abby.campbell

    Prices on website... yes or no?

    Thanks, Ryan. I think artificial pricing, especially the "reconditioning" add-on fee makes for a bad dealership reputation. If we have to "recondition" a car, we will add it into the price of the vehicle. After all, we are living in a hustle bustle world, and customers don't have time to waste...
  5. abby.campbell

    Percentage of email quotes read?

    I think it all depends on the area you are in. I'm from the DC/Northern Virginia area, and I know that just about everyone there is pretty tech savvy and uses their email. However, I now live in the south about 35 minutes from Charlotte-Douglas Airport. Many have just discovered the internet and...
  7. abby.campbell

    Why it is impossible to cancel AutoTrader

    Do you not have a relationship with your AT rep? Before we canceled, we had upgraded. They had promised we would be on the front ad pages, but we were listed on the seventh page consistently! Our presence with them became worse with the upgrade which was more than $1,000 per month! LOL. So, we...
  8. abby.campbell

    need to vent

    I feel your pain. I started over two years ago as a part-time sales manager. It seemed that my position (which was new at the time) was not taken well. In fact, the sales managers and salesmen thought that my job was a joke. They are also very old-school in their thinking. It wasn't until...
  9. abby.campbell

    Prices on website... yes or no?

    At my dealership, not only are prices listed. We show the discount as well as the bottom line price on all new vehicles in red. When we started doing that, it increased our sales volume tremendously.
  10. abby.campbell

    Is social played-out yet?

    I think social media is definitely on its way out, especially when it comes to businesses. I see this with both my dealership and my own personal businesses. Facebook is dying quickly, and I know several dozens of people who have closed out their accounts. With others, they ignore anything...
  11. abby.campbell

    How do you defend a mark-up sticker?

    That's definitely a difficult one, especially if your competitors in the area are selling at invoice. This is what I went through nearly two years ago for new cars and trucks. The owner of my dealership finally gave the okay to reduce our prices to invoice as the other dealers in our area were...
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