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  1. bono426

    Looking for a Good Vendor to Build a Parts & Accessories Hub

    My company works with Revolution Parts for a couple of parts sites. They have a pretty good platform that they're willing to customize for you. Also, they have all of the catalogs and are fair on price. As for CSS and JS, I think they're willing to work with people on this. I know we made a...
  2. bono426

    Making sense of KPI's and all that jazz

    One of your most powerful tools that you should be using is Google Analytics. Learn how to use it beyond just the amount of people that visit your site. Start playing around with where the traffic is coming in from, overlay that with where the sales are coming from (Similar to String's DPS) and...
  3. bono426

    Google Adwords to use or not to use

    ahhh yes... 2 years old and still on the first page of a forum section though?
  4. bono426

    Google Adwords to use or not to use

    what ever you do DO NOT DO WHAT THIS GUY SAID!!! AdWords express is going to give you terrible results. You're better off throwing the $2500 on wacky inflatable tube men scattered throughout your dealers lot. If you're going to do adwords, do what the previous posters said. Optimize your...
  5. bono426

    DealerCom and AdWords Retargeting Tags

    Google Tag Manager is a must have tool for people who have multiple codes to implement on sites. I use it all the time. Another one that is a little more advanced is Ghostly. It also shows you exactly who is tracking you when you're on their site. (make sure you turn off the notifications, it...
  7. bono426

    You Pick My Next Article Topic

    Go with 1. I know you have some tricks that you are currently using and you are kicking ass with your adwords campaigns. Dealerships need to start using resources that they already have to help them maximize their marketing efforts. So many dealerships that I work with are unaware of the...
  8. bono426

    Question for the Dealers from a Vendor?

    This is a really great thread. I have yet to get into the cold calling phase of my company, but am starting to do some research on it now. Noting the times of the month, week, even day, that dealerships are busy is also something that I have been looking into as well.
  9. bono426

    If you were to make an Automotive Marketing Company...

    Full service. Digital, TV, and Radio if they're currently using those vehicles.
  10. bono426

    If you were to make an Automotive Marketing Company...

    I used to love doing this with vendors that came into our office, and one of the main reasons why i made this post. I was looking at reports from other marketing groups and saw that they were spending a majority of the money on "branded" campaigns with SEM getting clicks and false results...
  11. bono426

    If you were to make an Automotive Marketing Company...

    Have i not been engaged in the conversation? I'm posting this as someone who is fed up with how other vendors are duping dealerships claiming that they're providing them a false sense of marketing, and ways to change that. I'm not out here pitching something, because i dont have anything to...
  13. bono426

    If you were to make an Automotive Marketing Company...

    this is what i was looking for, thank you Chris! maybe I should have been more clear. I am not new to this, i've been around automotive marketing in a dealership and currently do it for a marketing firm that does everything. I know what dealerships need for marketing, i was just looking for...
  14. bono426

    If you were to make an Automotive Marketing Company...

    Yago the troll everybody! lets give him a round of applause! If this was the mentality of the entire forum, well i guess there wouldn't be a forum? You could easily say this for any dealer that posts a question about selling cars online "I enjoy telling dealerships how to sell cars" I asked...
  15. bono426

    If you were to make an Automotive Marketing Company...

    What would you offer? I recently took a new position with a marketing firm who has a couple automotive clients. I have noticed coming from a dealership that a bunch of the practices that work for a cookie/bake shop DON'T apply to the automotive industry and it is a waste of money/resources for...
  16. bono426

    Youtube Pre-Roll

    Definitely get pre roll going. CPC is way cheaper and if you already have commercial spots made for you, why not throw them up on there? CPC is like $.10 - $.15 Link your youtube account so you can get a CTA on the video giving people something to click on
  17. bono426

    Apple CarPlay, Google and the Future of In Car Technology

    I boycott apple. I will never drive a car with an apple OS or own anything apple. Google will win this battle the same way they win they win their other battles... by having an opensource OS that will be available for all aftermarket companies to use and make better.
  19. bono426

    Switching over to the VENDOR side

    I learned a TON working at a dealership and had a pretty good teacher to show me the ropes. Mr. Mondello, you taught me all I know about this crazy industry and I'm really thankful for that! I accepted a job with a marketing company called Mittcom who is revamping their automotive section...
  20. bono426

    Does a full moon change business?

    Some evidence for the person that is in favor of this idea. I know i'm more cranky towards, well everyone, when I don't get much sleep. (Taken from wiki) Sleep quality A July 2013 study carried out at the University of Basel in Switzerland suggests a correlation between the full moon and human...
  21. bono426

    Google Glass (All Wearable Technology)

    I just returned my google glass. Thought I could sell it for more, but Google is giving out these invites like they're candy! As for playing with it... pretty awesome. Definitely not worth $1500! Developers need more time to make more apps. There will be a use for them, I just feel like its...
  22. bono426

    How do you guys handle Marketing Copy Cats and blatant plagiarists?

    Dan, I think we should go to these dealerships and sell them the product. If they're copying it, that means that it is worth something to them. They're spending time out of their day to do this, lets do it for them! :lol:
  23. bono426

    Predator alert | How much info is safe to provide to a stranger?

    If you're really concerned about this stuff, first you should set your social media accounts to private. Also, talk with the person who is making you send out these personal emails with a photo, cell number, and hours you're working. I see that you're trying to be a personal in the response and...
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