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  1. Gayle Rogers

    In their face! And other tales from the lead addiction chronicles.

    “But it's easy to talk about and sum it up when you just talk about patience; we're sitting here, and I'm supposed to be the franchise dealer, and we're in here talking about patience. I mean, listen, we're talking about patience. Not a lead! Not an appointment! Not a sale! We're talking about...
  2. Gayle Rogers

    Data mining and Email Marketing

    Mmmmm, not sure I would recommend that. It not illegal from a federal perspective, but it can be easy to cross the line with the DNC list, managing opt outs, getting consent etc. I would also be aware of any laws your state may have implemented. At the end of the day...not sure the juice is...
  3. Gayle Rogers

    Best Examples of "Thank You Pages"?

    A good idea is to look outside of the automotive industry and think about what is good for the user and not necessarily what is good for the dealer. Here are a two links to check out. https://unbounce.com/conversion-rate-optimization/thank-you-pages https://cxl.com/blog/thank-you-page/ Here...
  4. Gayle Rogers

    Has anyone looked into marketing platforms for automotive?

    I haven't seen a more complete data platform than what @Jon Berna and his team at Driven Data are doing. What's more is that they are helping to make it actionable...Not just reporting the news, but making the news.
  5. Gayle Rogers

    DEALERSHIP BLOGS... WHO'S STILL DOING THEM?

    We have been posting on behalf of dealers for a long time and have a LOT of data. I believe when done correctly they can provide a lot of value. The data below is from a dealer who has been a client for a long time, so there is a lot of history. This is a three month look back on organic...
  6. Gayle Rogers

    Lead wall on your website

    We have used this strategy at a handful of dealers and created some pretty interesting data around it. Right wrong or indifferent, leads are a measure of success for agencies, websites, etc. and this is a way to manipulate that metric. First, while I don't personally like this tactic, and I...
  7. Gayle Rogers

    Have you ever gone dark on a marketing channel to see what happens?

    Brad - @jon.berna has the software to help you easily get everything in one place. If you have any detailed questions, feel free to DM me.
  8. Gayle Rogers

    Have you ever gone dark on a marketing channel to see what happens?

    We have had a lot of experience with dealers changing tactics, adding, canceling, etc. There are a lot of factors that come into play when testing the effectiveness of one tactic or strategy. Every dealer has a unique situation (location, brand, history, population, socioeconomic factors, etc.)...
  9. Gayle Rogers

    CDK Websites See Significant Organic Traffic Increases

    Spot checking a few sites, we are seeing similar results. Also look at your direct traffic though. Are you seeing a similar percentage decrease? CDK sites have long over-reported direct traffic in analytics. I've been told through a company source that it was CDK bots that were creating the...
  10. Gayle Rogers

    To Lotlinx or not....that is the question...

    Take the vendor out of it and concentrate on the strategy. I agree with @Jared Chandler, in that you need to be retargeting visitors, but I would recommend casting a different net. First, you should be running your retargeting campaigns through the GDN. It's more cost effective and you have a...
  11. Gayle Rogers

    Manual Penalties from Google

    Yeah...Kinda what I said too. They haven't responded to the information I sent yesterday...I'll let you know what they come up with.
  12. Gayle Rogers

    Manual Penalties from Google

    We have a dealer site that has received a manual penalty yesterday from Google that is limiting their visibility in search. Not a total de-index, but not good. Here is the penalty info: Thin content with little or no added value This site appears to contain a significant percentage of...
  13. Gayle Rogers

    Is The VDP a Good Landing Page?

    @Chris Leslie I excluded the home state and immediate neighbors, and compared all four source, but the metrics don't really change. What is interesting is that Lotlinx did have the highest number of visits from outside the excluded area. 17% of the traffic sent to the dealer's site was from at...
  14. Gayle Rogers

    Is The VDP a Good Landing Page?

    I compared traffic from lotlinx, ppc, display, organic by geography and there was a standard deviation away from the dealership across all sources.
  15. Gayle Rogers

    Is The VDP a Good Landing Page?

    @JoePistell Answers to your questions: Comparing VDP traffic from other channels (Paid/Organic/Display). Unfortunately we don't send paid search traffic directly to VDPs, so I don't have a lot of VDP data (opposite is true of Lotlinx traffic to the SRP). Further, Google doesn't index VDPs well...
  16. Gayle Rogers

    Is The VDP a Good Landing Page?

    Great questions...I be right back...:popcorn:
  17. Gayle Rogers

    Is The VDP a Good Landing Page?

    [Updated info from analytics] It's on their website...$3.99 per unique visitor. The two reports I reviewed: 1. Was an average CPC of $3.69. The bounce rate was 90% and 00:31 avg TOP. 2. Was an average CPC of $3.05. The bounce rate was 76% and 01:01 avg TOP. Number equivalent to Behavioral or...
  18. Gayle Rogers

    Is The VDP a Good Landing Page?

    @Ed Brooks I thought about the same thing. I recently wanted to shop for a new Camelbak and went to Amazon first. The difference, it's a low cost, low research, consumer good I can get shipped to my house (just like every thing you listed). I have an Amazon App that I shop on all the time for...
  19. Gayle Rogers

    Is The VDP a Good Landing Page?

    Ed - Here is my first thought...I don't buy 4x the number of people START at AT.com, cars.com et. al. before searching "used toyota camry" in Google. It's counter intuitive. I'm much more likely to believe they made the above search and their first click was an aggregator. Do we believe all...