Two very bad pricing strategies below and the second one is worse.
By pricing the F-150 at $50,200 you are missing shoppers searching for a "truck" or F-150 for under $50,000 for $200 and on the Edge, that dealer is missing shoppers shopping for an "SUV" or an Edge under $35,000 for JUST $62...
There seems to be something going on with Cars.com stats since the change to their new site layout. I help about 2 dozen dealerships in all different markets and they all carry different franchises and I am seeing the same trends at these stores.
I want to open up this conversation to see if...
How do you price your new cars? Do you:
1. use your website to price them and have it calculate a dollar amount or percentage of MSRP or invoice (set it and forget it feed)
2. just price at MSRP
3. use a software product (like vAuto's Conquest) tool which gives you a deeper dive on market trends...
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