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  1. Chad Pelliccioni

    Facebook Reviews now showing up in Google Search Results

    Interesting. I tested it with Chrome and Safari and had the same results as my previous post. Rarely does geo-location affect Google search results though.
  2. Chad Pelliccioni

    Facebook Reviews now showing up in Google Search Results

    Hey everyone, Google is now showing star ratings in their search results for Facebook Reviews. Very important to be monitoring these now as they're ranking higher than DealerRater, Cars.com and Edmunds reviews/star ratings. Here's what it looks like for one of our clients, Newport Lexus...
  3. Chad Pelliccioni

    Nissan going to ONE website provider for dealers?!

    Multi-touch attribution models are a must with website providers these days and only a couple are doing them right. I never understood handcuffing a dealer and saying, "even if you find a better provider out there, we'll make you use our buddies." Also, who are the ones making the decisions to...
  4. Chad Pelliccioni

    Social Suicide? Deciding whether or not to tell Facebook to Take A Hike

    I'm not sure why a dealership would want to leave Facebook if they are having success? One of our small stores did 1,897 new local fans for a very small advertising investment. We also had 2,412 interactions with our content creating 109,000+ impressions. Facebook is just a part of the social...
  5. Chad Pelliccioni

    False Facebook advertising

    I appreciate your insight Glenn. From what we have seen with our stores, we are very pleased with the results we're getting. It is frustrating to go to a pay for exposure model but if you're adapting before your competitors, you'll be successful. But as an investor in Facebook, I don't mind...
  6. Chad Pelliccioni

    False Facebook advertising

    I lied, here is the post: http://forum.dealerrefresh.com/f43/facebook-fraud-video-3822.html
  7. Chad Pelliccioni

    False Facebook advertising

    I posted a long explanation of this video, for some reason the moderator didn't approve it. I knew it was fishy when he was talking about how his post only reached 8 people, 2% of his fan base (average pages only receive 2-5% reach per post). Marketers know that Facebook continues to reduce...
  8. Chad Pelliccioni

    Facebook Fraud Video

    http://www.youtube.com/watch?v=oVfHeWTKjag I came across the video and although it’s very interesting, I had a few issues with it. Facebook’s algorithm has been updating very frequently over the last 2-3 years, with reach and impressions dropping significantly after every update. We used to...
  9. Chad Pelliccioni

    Conquest Email Marketing for Dealers

    Thank you both for your insight. We currently do direct mailers but I have a few vendors pitching email conquest campaigns and some that are a mix of email/direct mail. I just think guaranteeing to sell 30 (some promised 100+) cars sold, at a value of about $299-399 per car sold, sounds too...
  10. Chad Pelliccioni

    Conquest Email Marketing for Dealers

    Hey guys, First, let me introduce myself. I'm Chad Pelliccioni, the new E-Commerce Director at the David Wilson Automotive Group based out of Southern California. My job is to manage the vendors we have for the entire group. I find a lot of value out of all of your posts and have enjoyed...