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  1. Amy Eddins Hughes

    AdWords Burn w/ Recent Purchasers

    If it would be helpful, our team will run all of your GA sessions across these metrics to filter each campaign by the highest engagement with your service pages. We can then give you the specific campaigns and combinations of landing pages where you should drill in and optimize for service. We...
  2. Amy Eddins Hughes

    String DPS is now brought to you by Experian - and We're Hiring

    Today is a great day for Experian and our automotive clients. The Experian team have been working with String Automotive for several years, and have now taken the next step in our relationship, as String Automotive has become part of the Experian family. With that being said - we are HIRING...
  3. Amy Eddins Hughes

    Does TV Advertising Still Have a Role in Car Sales?

    @Rick Buffkin, thank you for sharing this. I was just asked by a Toyota dealer in Baton Rouge to dig into Ninth Decimal's offerings. I can't wait to dig into the data and see what we can find. Fascinating, but a few eyebrow raising concerns. 1) How will Tier 2 agencies be able to adjust the...
  4. Amy Eddins Hughes

    Does TV Advertising Still Have a Role in Car Sales?

    Thank you for opening the discussion, Molly. A subject near and dear to my heart. The VAB study was based on a nationwide sample size of 1,000 consumers who plan to purchase in the next six months. I'm always wary of primary research funded by an organization who supports a particular trade...
  5. Amy Eddins Hughes

    Digital Advertisers Pricing

    Thanks Karen, when we are serving Canadian dealers, I will be sure to pull the report for you.
  7. Amy Eddins Hughes

    Is The VDP a Good Landing Page?

    Gayle, we have millions of combinations of campaign combinations, ranked by conversion rate, VDP engagement, bounce rate, etc. Each campaign and landing page combination is reviewed so that you can see the effectiveness in context. Let me know if we can help. We were actually asked to clarify...
  8. Amy Eddins Hughes

    Is The VDP a Good Landing Page?

    Yes!!! Love it.
  9. Amy Eddins Hughes

    Advertising on Pandora and the ROI for car dealers

    Alex, the answer on Pandora is more complicated than this, so feel free to reference this blog for a more in depth analysis. But, yes, we do have hard numbers on conversions that have resulted from model specific pandora campaigns and they perform very well in markets with lifestyle categories...
  10. Amy Eddins Hughes

    Digital Advertisers Pricing

    Udit, Take a look at these providers, http://stringautomotive.com/Partners They are not a list of your typical big box solutions. The reason that I recommend these partners is that each has submitted their teams to an in depth training with String regarding conversion optimization and the...
  11. Amy Eddins Hughes

    Digital Advertisers Pricing

    Udit, Just to clarify are you looking for a solution provider for an LMA group or Tier2 spend (all same make), or are you looking for someone who can help with a dealer group consisting of 20 nameplates/rooftops with different makes? We work with several very sophisticated agency partners...
  13. Amy Eddins Hughes

    Advertising on Pandora and the ROI for car dealers

    We see tons of dealers using Pandora, targeting model specific campaigns. Pandora has very sophisticated targeting and profiling capabilities. Dealers are seeing returns and market share growth in the areas targeted. However they seem to be losing their dedicated automotive salespeople. They...
  14. Amy Eddins Hughes

    Zip Code Targeted Marketing

    Ed, we should chat! 770-715-9461
  15. Amy Eddins Hughes

    Zip Code Targeted Marketing

    Thanks for the mention, Ed. Eley, let us know how we can help.
  16. Amy Eddins Hughes

    Google Conversion Tracking

    Nick, our blog has cheat sheet post for Dealer.com sites, and several other great posts on tracking automotive convesions through GA. Reach out to Matthew Kolodziej, the author, he would be happy to help. http://blog.stringautomotive.com/setting-up-google-analytics-goals-for-dealercom-websites
  17. Amy Eddins Hughes

    Looking for an extremely good SEM company

    @prenticeparton I really would like you to see our platform.
  19. Amy Eddins Hughes

    Looking for an extremely good SEM company

    Chris, call Julie Lawton, she has trained PPC Account Managers within Cobalt, DDC, Showroom, L2T, and all of our certified agency partners. I'm sure she will have a good feel for which company is best to meet your goals.
  20. Amy Eddins Hughes

    How to add OEM like "Build your car" to website.

    An option we have implemented in the past that the dealer loves. http://atlantavolkswagen.com/2015_volkswagen_beetle
  21. Amy Eddins Hughes

    Are you tracking email success in analytics?

    Jessica, We encourage our dealers to use UTM codes for all of their campaigns. The metrics are so much more rich and relevant when we can see not only conversion rates per campaign, but engagement with additional "after the land" pages.
  22. Amy Eddins Hughes

    Your Favorite Metric

    One could argue, you no longer have to choose. Slicing up the metrics in context is key. When you are able to base your comparison on both metrics and segment each combination (coupling of traffic and landing page), you can definitely see that all VDPs are not created equal. Conversion metrics...
  23. Amy Eddins Hughes

    Are all VDP Views considered equal?

    Alex, Important question. The conversion % we reference points to a customer taking an action. It is based on a combination of metrics, such as form submissions, click to call triggers (if dealers have that implemented), or visits to a map & directions page. If the dealer wants to exclude map...
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