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  1. Jeff Glackin

    Car Dealer SEO: Same Old, Same Old

    Good post Steve. I always stress the importance of vendors showing their work. We learned this as children in school. It's still a good rule. We have OEM approved vendors calling things SEO that is completely duplicate content and framed in but they get away with it because they are OEM...
  2. Jeff Glackin

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

  3. Jeff Glackin

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    Marketing basics? I can’t tell you the last time I entered a URL directly. Even if I know it. So people are going to remember it easier because it’s a dot dealer and not dot .com? Got any other benefits besides remembering the URL?
  4. Jeff Glackin

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    100% agree with you. Domain age/authority is very important, being able to remember it isnt if you are optimized properly.
  5. Jeff Glackin

    Rant Alert - let's talk about SEO and Website Vendors

    Trusting your website provider to do your SEO is equivalent to trusting Google to do your PPC. Not it all cases but in most. At least your “expert” sounded honest and admitted their “solution” was platformed based fill in the blanks type SEO and no real SEO was being performed. Most are in that...
  7. Jeff Glackin

    Facebook Marketing with Celebrity Images

    Our guy Brian West does a great job with it because he knows his audience and he very rarely uses that type of tactic. People tend to overdo it and get addicted to all the attention they can gather from a post like that but it typically brings little actual benefit to the business.
  8. Jeff Glackin

    Facebook Marketing with Celebrity Images

    I don't like it. . Relevant content vs News/Celebrity jacking. Sure you may draw attention but is it the attention you are looking for. It's a 2008 tactic if you want my opinion.
  9. Jeff Glackin

    Facebook Disapproving All My Ads - Anyone Else?

    Ha! Emily already had it covered. i didnt see her response when I responded. Emily is a Facebook Powerhouse!
  10. Jeff Glackin

    Facebook Disapproving All My Ads - Anyone Else?

    John, this change happened several months ago. Our team shared your frustration back then but now that the smoke has cleared we have been seeing even better performance out of those ads. Our targeting is crucial so we jumped through the hoops that Facebook is offering you. Using Facebook data or...
  11. Jeff Glackin

    DealerAuthority What is the benefit of Dynamic ads to your dealership?

    Nice, I figured you would have a way to be on top of it. I see a lot of dealerships depending on their vendor to handle it and they just go unanswered.
  13. Jeff Glackin

    DealerAuthority What is the benefit of Dynamic ads to your dealership?

    I dont base that on opinion or Facebook insights. It's based on analytics and results. You 100% cannot target by model with Facebook data. You You 100% cannot target by behavior with Facebook data. I wish I had a dollar for every time a vendor defended Facebook data because they choose no to pay...
  14. Jeff Glackin

    DealerAuthority What is the benefit of Dynamic ads to your dealership?

    Facebook data is weak at best now. Real success requires outside targeting data. I am not a fan of using lookalikes for that reason. I feel it is Facebook's way of funneling off your budget. They will show your ads to people, that's for sure, but are those people truly in market?
  15. Jeff Glackin

    DealerAuthority What is the benefit of Dynamic ads to your dealership?

    Ryan, out of curiosity, who responds to the comments on the ads?
  16. Jeff Glackin

    DealerAuthority What is the benefit of Dynamic ads to your dealership?

    Yup, that makes sense. Retargeting would perform much better than a standard carousel. All I am saying is the carousel format isn't chosen because it's the best performing style of ad, it's chosen because that's how dynamic ads work.
  17. Jeff Glackin

    DealerAuthority What is the benefit of Dynamic ads to your dealership?

    Dynamic new car carousels historically don’t perform very well at all. Analytics would show you that. Put a well constructed collection ad up against a dynamic carousel and the carousel loses every time.
  19. Jeff Glackin

    DealerAuthority What is the benefit of Dynamic ads to your dealership?

    Another excellent example. Stock images that are not sized properly. That's so #Dynamic!
  20. Jeff Glackin

    DealerAuthority What is the benefit of Dynamic ads to your dealership?

    The beater analogy is actually not very good because in most cases the dealer is paying as much for automated, set it and forget it, dynamic laziness as he would be for high quality custom work.
  21. Jeff Glackin

    DealerAuthority What is the benefit of Dynamic ads to your dealership?

    Come on Rick, dynamic ads would be more beneficial than no ads at all right? Just like a $500 beater would be better than no car at all. :)
  22. Jeff Glackin

    DealerAuthority What is the benefit of Dynamic ads to your dealership?

    Dynamic only benefits the vendor because they don't have to do much. The software does it all. It is typically very sloppy. I have seen dynamic ad vendors post the wrong dealerships inventory. Can you imagine ads running from your Facebook page with your competitors inventory and overlays? #OUCH
  23. Jeff Glackin

    Best Facebook Marketplace or Ad Vendor

    Eley, Anyone can provide matchback no matter who the provider is. CDK could provide that if they really wanted to. It's a function of Facebook and their pixel. I would be happy to talk with you about Facebook ads anytime. Jeff
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