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  1. fjlopes

    Vinsolutions/DealerOn/Dealer.com or cobalt for website?

    My personal preference is dealer.com. I have found that their platforms are truly the best, they're back-end tools have a ton of flexibility and their customer service is "good". BUT, the website provider is only a base from which to work. Its really in the design of the site, the conversion...
  2. fjlopes

    Social Suicide? Deciding whether or not to tell Facebook to Take A Hike

    I believe that "boost posting" was something that we all knew was coming sooner or later (even if we did not admit it publicly). Facebook, like any other business, operates for a profit. We cannot stop this or change it. It is their bat, ball, stadium and now, they control the fans too by not...
  3. fjlopes

    If you were to make an Automotive Marketing Company...

    Daniel- I agree. I dont think that was a joke. With your history, you should know what to do. think. Think about all the available options dealers have these days, make a hit list of what you think works best, master those things, then start pitching as a all in one source. Take away the...
  4. fjlopes

    How do you guys handle Marketing Copy Cats and blatant plagiarists?

    If I had nickel for every thing that was "borrowed", "stolen", "copied", etc... from me, I would be writing this from a place where its sunny and 78 degrees all year long. I've even been asked to pitch a dealership who took all of my designs, ideas, strategies, etc and gave them to the agency I...
  5. fjlopes

    QR Codes - In or Out?

    In or out?.... Out.
  7. fjlopes

    Youtube Pre-Roll

    I have been doing a lot of youtube preroll for my clients for the last 6-8 months and have stopped doing pre-roll via any other media outlets. I have had the greatest success using a client's remarketing list along with search terms. Viewers from the remarketing list watch about 75-100% of the...
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