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  1. KevinO

    #RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

    Always be a human element to video/photo's either good or bad. I wish you luck Joe. If I get those Apple Vision Pro's I'll let you know! I'm not very good with just my iPhone. I did that like 10 years ago when I was in retail and joined this forum (2014). People came into the dealership and told...
  2. KevinO

    #RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

    View: https://www.youtube.com/watch?v=iC4oRLerjjw
  3. KevinO

    #RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

    Joe, I think VR video is the future not videos made with pictures. I would get the new apple vision pro and show it like they were at the dealership looking at it themselves. Maybe a video that last a minute or two. Then I would overlay it with my own voice using AI. Reymores ad on the...
  4. KevinO

    pay plan: vehicle acquisition position

    "Do you know how many of your monthly sales customers have spent a dollar with you in the past 2 years? Establish what that has been for the last 3 to 6 months and know a decent job is 35%. Then, you have a goal to establish a payplan around" Alex, I should had told you that I don't work at the...
  5. KevinO

    pay plan: vehicle acquisition position

    Any one have pay plan example or idea's for a vehicle acquisition specialist? Would be responsible for acquiring vehicles for the dealership's inventory through the service drive. Would inspect vehicles, review vehicle history reports, and consider factors such as market demand and...
  7. KevinO

    #RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

    yeah but now you have taken those old techniques and have automated the process! Why are you selling it as a service? I've watched enough Shark Tank to know that you should be licensing it.
  8. KevinO

    #RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

    Hey JoeP I think you stole my idea? see link below. LOL https://forum.dealerrefresh.com/threads/new-inventory-photos-transparency.4687 Congrats on the automation. If you ever need any manual entry help please let me know.
  9. KevinO

    Automotive Digital Retailing - Who offers a full solution for dealerships?

    I Like "Make My Deal" & "Structure My Deal" I looked at a few dealer sites that sell the same product that I do. I noticed that with "Structure My Deal" there is more ways to populate exact quotes with or without certain fees. I was able to match OEM advertised lease quotes W/dealer's online...
  10. KevinO

    Automotive Digital Retailing - Who offers a full solution for dealerships?

    I work at a dealership were we sell mostly off of our allocation. Majority of the sales are orders. We have about 200 or so in inventory but they are mostly sold. The inventory is all discounted with our best price sold or in-stock. My question is do any of these vendors have a pricing tool that...
  11. KevinO

    What's your dealership website bounce rate?

    Chris I like your idea but just so you know your images boxes are hyperlinking to your dealer inspire website. Maybe thats what you want but won't help your CDK analytics.
  13. KevinO

    Consider this... Are your VDPs creating a V.D.P. ?

    Chris: If I had a locked down site I would supply the info into your photos (like below). More work but better results. They can't lockout photos! .
  14. KevinO

    New Car Specials - What REALLY Works?

    IMO..most people view a dealership website or 3rd party VDP to pick who they are NOT going to visit. Marketing and a sales process are two separate things. I'm just saying one must think through marketing (specials) before you begin the sales process.. that's all!
  15. KevinO

    New Car Specials - What REALLY Works?

    C'mon Jeff ..With JUST a gas card incentive I would pretty much expect every high pressure trick in the book to be thrown at me. I thought this was about New Car Specials and what really works.
  16. KevinO

    New Car Specials - What REALLY Works?

    I don't see TrueCar, Edmunds or any other 3rd party buying sites giving out gas cards to get people in the door. Maybe instead of gimmicks one should just duplicate them with good content, competitive pricing and why buy from us messaging.
  17. KevinO

    New Inventory - Photos/Transparency

    It's something I'm thinking of doing. Most time consuming part would be incentives & leasing program changes. I probably could do it for less time and money it takes to shoot pictures of a car. I was thinking flat rate.
  19. KevinO

    New Inventory - Photos/Transparency

    If "Using the right strategy on today’s savvy internet car buyers can dramatically increase shopper trust, maximize brand loyalty and greatly improve customer satisfaction", then why not populate ads instead of photos in your VDP's? Sick of reading all over this forum about how bad the website...
  20. KevinO

    Google Adwords Deep Linking VDPs In-House

    I spent 8 years doing affiliate marketing w/PPC. You learn fast when paying Google with your own money. No shortcuts! My advice is to start slow with a couple of vehicles and make sure your not advertising more than your own market.
  21. KevinO

    Google Adwords Deep Linking VDPs In-House

    What I would do was look everyday in Adwords at my keywords that generated clicks/ impressions. Negative keywords dealing W/parts & accessories is what kills QS. No third party vendor will bother with it!
  22. KevinO

    Google Adwords Deep Linking VDPs In-House

    I wouldn't focus on keywords that work (That's Easy!), but rather negative ones that eliminate unwanted impressions that lead to low quality scores.
  23. KevinO

    Google Adwords Deep Linking VDPs In-House

    When I did it I really only advertise some of the inventory. I'm sure you have multiple models so I would create an ad that say's many to choose from $ (with my lowest offer). I'm not sure why everyone looks for a shortcut's? Adwords is all about creativity. It's actually fun and done right can...
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