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  1. BillPlayford

    Promoted Article You’re Firing the Wrong People! - Reconsidering the BDC

    When I was at the pinnacle of my retail career, business development centers, or BDCs as they are colloquially known, were becoming all the rage. As a proud A-Z Internet salesperson, I was completely put off by the BDC concept. I had no clue how things would evolve next. Given the circumstances...
  2. BillPlayford

    Embrace Challenge

    As General George Smith Patton Jr said “if everyone is thinking alike, then somebody isn’t thinking.” This quote came up during a recent interview I did with my good pal, and fellow automotive prognosticator, Eric Miltsch. If you’ve tuned into social media these past few months, you’re a brave...
  3. BillPlayford

    Perception and Reality: Taking Control of the Video Experience

    After using a laptop screen exclusively for more than a decade, I decided to breakdown and buy an external monitor. Since a decent next to the top of line monitor costs a much as a used car, I wanted to do a little research. So, off to YouTube I go to try to gather some details and see some...
  4. BillPlayford

    Getting More From Conferences With Accountability

    At the time of this writing, NADA 2020 is approaching quickly. Like me, I’m sure your email inboxes and social media feeds are getting flooded. The next big event, or the next big personality, or the next big technology. Just like last year. The more people ask if I’m going, the happier I am...
  5. BillPlayford

    Giving Too Much Away

    You’re probably thinking to yourself oh, great another essay on making gross. Well, you’ve come to the wrong place. That path is too well worn. And, frankly, giving away too much gross is the least of your worries. Most dealerships are giving away their very business, one piece at a time. The...