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  1. Chad Carleton

    Your First Response - what are you trying to say?

    Sort of related: We've been pressing our dealers and doing a lot of A/B testing for how to respond to SMS leads. Many dealers ask for a script and there isn't one, except just being a human. After looking at a number of conversations from different dealers, we found that they were too often...
  2. Chad Carleton

    BDC Coordinator Commission

    What do you think is an optimal set-up for dealers? How does this differ from small 200 car, to large 600 car, to 2 or 3 rooftop groups?
  3. Chad Carleton

    BDC Coordinator Commission

    I'm curious what the other metrics are on establishing a connection with the customer. Must a BDC be mostly focused on setting appointments to produce for their dealership?
  4. Chad Carleton

    QR Codes - In or Out?

    I'm looking forward to seeing NFC being developed further. I'd also like to see it done with no-app required. Estimotes and iBeacons have made waves in this area; and are very developer friendly. The quick saturation of QR codes (in spite of their lack of use) has been a testament to the fact...
  5. Chad Carleton

    TAKE POLL Texting with customers often?

    Dealers are reluctant at first to adopt texting the customer, but the results are undeniable. This has led to dealers needing a text solution outside the CRM. Is anyone aware of a BCC type text message that can record conversations to an LMS?