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    Google Changes the SEM Rules Again

    Yesterday, our SEM world did change. http://searchengineland.com/243057-243057 With no ads running on the right side of the desktop search engine results page in Google for many results, the auction has less inventory on page one. This has already started to balloon PPC prices on terms that...
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    Thoughts on a big-city test for no-haggle pricing?

    Lexus knows that luxury entry levels shoppers are a key to growth. They also heavily rely on repeat lease retention. Testing things in the hopes that they can refine consumer pain points and develop PR around it is a very smart move. It may not be as cool as a hover board but there is a real...
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    TAKE POLL SEO Tools-- HELP!!

    If you want to keep up with blocking and tackling your SEO, you need MOZ. Consistent citations online are a key foundation for SEO. MOZ makes that easy. If you want to grow buy link building the right way, Domain Authority links are key and MOZ can help you find them. Everything else around SEO...
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    How Many Auto Conferences Do We Need to Attend?

    @kevinfrye I am really struggling with this topic. I do not find a lot of value in the conferences I have attended in the past. I do see a lot of value in exchanging ideas with non-competing experts in the dealership space. There is just not enough lateral thinking in the conference...
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    TAKE POLL OEM Site Only Versus Custom Dealer Site

    Not being critical at all Chad, you guys have done a great job of making your web presence a differentiator. Truly structuring the code in your site for organic lift is really hard on the OEM website path. You have done a great job proving this point.
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    TAKE POLL OEM Site Only Versus Custom Dealer Site

    Hey Bill, thanks for starting this thread a new. A truly custom web site is a myth, unless you have a developer build one for you. Or if you are like @csabatka1, who is talented in making something different. (He is probably referring to my two websites being exactly the same). Our websites are...
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    1minuteapproval

    Quick overview for what it's worth... Remove all underlines from text that is not a clickable link on the website (examples: One Minute Approval Headline in main image, vehicle headline in Feature vehicle on the homepage). Underlines are for links only not decorative. There is no call to action...
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    The Top Vehicle Listings Websites - Who's NEXT?

    Love these forums, is there a new Cars.com or Autotrader.com on the horizon? Answer sure, but unless they are well capitalized and spend money on branding to get their name out there, they will be as good as the next Google algorithm change. Can we afford not to be on these sites? Answer sure...
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    New Car Leasing API

    Howdy Forum, Anyone know where I can get an updated API for Leasing values (new cars, all OEMs) for Money factors and residual values by make and model? I am playing with Edmunds API. Any other legitimate sources out there?
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    Multi-rooftop website specials page

    Brad, I have been looking for the same thing executed well. It doesn't exist in the vendor space. You can manually create this and if you are like me, you have more maintenance than what it's worth. It is extremely frustrating. Most vendors create a laundry list of deals, no organization or...
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    Why are Car Shoppers are so Damn Invisible?

    I take no offense on the info graphic, i didn't create it. I did pull it out of context of a larger graphic to illustrate the point. Stick to the 4 points, give people a what's in it for them reason that you are addressing the 4 points on your website through content, tasks and data. You will be...
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    Why are Car Shoppers are so Damn Invisible?

    I think this infographic does a great job of what we as dealerships need to understand about our consumers. If our web sites can help reduce these anxieties for our consumers, they will tell us who they are in greater numbers. If our web sites do not, these people will remain anonymous.
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    Why are Car Shoppers are so Damn Invisible?

    Thanks Joe, I have been asking your company to make me a website like this for 2 years (www.autoweb.com), it isn't perfect but it has huge steps in the right direction. I have even offered to pay your company for the custom build. You have the online data, we can send you the offiline...
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    Why are Car Shoppers are so Damn Invisible?

    Visitors are invisible because our websites fail to connect the dots. Offline data is not matched with online currently to give us the proper view of our visitors. Vendors are slow, do not have the ability, or it isn't profitable for them to connect these data points. Retargeting data...
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