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  1. M

    Engaging the mobile car shopper with GEO-Targeting

    Do you what the impact was, if any, on sales? I definitely see the potential for this to influence sales. How many is yet to be determined. What I'm really curious about is the marginal ROI derived from this form of marketing. Can a dealer actually make any extra money from this at the end of...
  2. M

    Engaging the mobile car shopper with GEO-Targeting

    Agreed. It's a great pitch, but not much more than that unfortunately.
  3. M

    Does cost per lead matter to you?

    Food for thought. Web leads are attributable by source; form submissions, chats and phone calls if you have the proper tracking in place. You know if these people walk into the dealership and make a purchase so long as they are in your CRM. But what about the non-converting share of website...
  4. M

    You Watching these 5 Mobile-First Era Trends?

    I think the mobile era has extended the path to purchase, so it's no surprise that mobile ad spend has exploded recently. I think the introduction of mobile has given the consumer the opportunity to be more diligent in their research process, lengthening that portion of the purchase decision...
  5. M

    Custom Audiences With Facebook

    @DrewAment Google removed the budget requirement when they updated the billing options a few months ago (no longer on IO). There are no longer any budget requirements for GSP.
  7. M

    Custom Audiences With Facebook

    The custom audience feature will match email address to the email used to register the FB account, not the [email protected] email address. I recall a minimum requirement of 1,000 matched email addresses, however that may have been decreased to 100 since...
  8. M

    Custom Audiences With Facebook

    I recommend importing your customer/lead file as segments. Drew has it right - it's an excellent opportunity to nurture existing leads, or to re-engage past purchasers with service-focused messaging. Targeting email addresses can also be accomplished through Google Sponsored Promotions as...
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