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  1. Alexander Lau

    Google Ads Update (Dealership Credit Advertising)

    Just like Facebook did, Google is going to put the CLAMP down on their ads. Chances are, CREDIT-BASED ads are going to be affected for dealerships. Both cost / acquisition (lead) increase and ad performance is going to be affected. Meanwhile, advertisers will just cast a larger geographic net to...
  2. Alexander Lau

    Currents will replace Google+ for G Suite customers on July 6, 2020

    You can bet Google will use this type of stuff as part of a ranking factor. Either way, could be very useful to dealerships. ------------------------------------------------------------------------------------------------ We’re writing to let you know that Currents will become generally...
  3. Alexander Lau

    Fresh from the duhhhhhh! files...

    To show how easy it is for plagiarized news sites to get ad revenue, I made my own: https://www.cnbc.com/2020/05/17/broken-internet-ad-system-makes-it-easy-to-earn-money-with-plagiarism.html Programmatic supports fraud, undermines journalism (if you can call it that) and is protected by "see...
  4. Alexander Lau

    Do You Leave the Dealership License Plate Frame On or Off?

    I’m the type of person that once I buy a new/used car, the first thing I do when I get home is remove the dealer plate frame. I can’t stand the thought of advertising for them for free. Yet, when driving around town, I always notice people drive around with license plate frames or decals of car...
  5. Alexander Lau

    Impact of COVID19 on your Personal Life - GOV Stimulus

    A bit of good news and my best attempt at being a Pollyanna. The stimulus bill was approved last night. While details aren’t fully out, it appears that each household adult will get $1200 and each child $500. So a family of four would get $3400. The checks will probably be mailed in the next two...
  6. Alexander Lau

    Inventory to OfferUp

    Dealers can now post inventory directly on OfferUp through inventory, DMS & marketing providers https://www.autoremarketing.com/technology/dealers-can-now-post-inventory-directly-offerup-through-inventory-dms-marketing-providers?
  7. Alexander Lau

    "Trust" Emerges as New Ad Metric

    https://www.mediapost.com/publications/article/334695/trust-emerges-as-new-ad-metric-becomes-media-bu.html People buy things they don't trust all the time - in fact, most of what I buy I barely trust... Holy shit, dealers are in for it if this ever takes hold. Trust factor?!
  8. Alexander Lau

    Craigslist to charge for vehicle listings?

    Am I missing something here, I thought they already had done this a long while back? https://www.autoblog.com/2019/04/12/craiglist-ends-free-car-listings/ Or is this per private seller?
  9. Alexander Lau

    Cash For Clunkers Debacle (10 Years Old)

    Cash for Clunkers: Yet Another Way the U.S. Government Increased the Cost of Living https://mises.org/wire/cash-clunkers-yet-another-way-government-increased-cost-living Obama’s Car Allowance Rebate System (CARS), more popularly known as “Cash for Clunkers,” is now a decade old. Not...
  10. Alexander Lau

    Cox Shilling Lyft to Dealers

    https://www.mediapost.com/publications/article/332767/auto-dealerships-get-easy-access-to-lyft-via-cox.html
  11. Alexander Lau

    It's Customer Valuation, not Attribution

    Marketing attribution has been a hot topic for several years now, especially with the increasing availability of technology and metrics that can show marketers almost every step in a customer’s journey. Greater and deeper visibility into these touchpoints has led to the proliferation of...
  12. Alexander Lau

    Looks like Honcker is hiring...

    https://www.linkedin.com/feed/update/urn:li:activity:6494600521356238848 Patrick McKeever VP of Sales and Business Development at Honcker Anyone affected by the recent TrueCar, Inc. layoffs, please reach out to Honcker Cars and/or me directly. We have a TON of exciting projects in the works...
  13. Alexander Lau

    Facebook has 50% fake traffic?

    Huh? The guy who lead the research created one of the early prototypes with Zuckerberg, while at Harvard. It's like agencies using Nielsen, because it's the only thing they had at the time. PlainSite Facebook Reality Check (PDF) What seems too good to be true often is. The zeitgeist has...
  14. Alexander Lau

    Amazon’s IMDb Launches Ad-Supported Streaming-Video Service

    IMDb Freedive features a catalog of movies and TV shows and requires no subscription Amazon.com Inc. launched its first advertising-supported streaming-video channel, the e-commerce giant’s latest effort to grab a larger share of the ad market...
  15. Alexander Lau

    Edmunds' Open Vehicle Data API Alternatives?

    (2011) https://www.dealerrefresh.com/edmunds-com-opens-their-vehicle-data-api Well that sucks, looks like Edmunds has sunsetted their Open Vehicle Data API initiative. http://edmunds.mashery.com/faq#api_disabled As our API developer base has grown, an increasing amount of our engineering...
  16. Alexander Lau

    "Everything Is Fake": Internet Traffic Metrics Are Bullshit

    But, but, but... attribution...!? "Everything Is Fake": Ex-Reddit CEO Confirms Internet Traffic Metrics Are Bullshit https://www.zerohedge.com/news/2018-12-27/everything-fake-ex-reddit-ceo-confirms-internet-traffic-metrics-are-bullshit "It's all true: Everything is fake," tweeted Former Reddit...
  17. Alexander Lau

    Cars.com is being told to profit or sell

    Meanwhile, Cars.com under pressure to perform. Cars.com pressured to perform, shake up management or sell http://www.autonews.com/article/20181211/RETAIL/181219900/cars-com-starboard "If shareholders do not see progress soon, then we believe it would be incumbent upon the board to take more...
  18. Alexander Lau

    Google Ads - Call-only ad requirements

    https://support.google.com/adspolicy/answer/6130299 Dear advertiser, In December, Google will update the policy requirements for call-only ad format with the following changes: Service providers will now be required to use their actual business name in call-only ads. Service providers can no...
  19. Alexander Lau

    Transporation Operating System

    Various threads have mentioned this over the years, but not at this level. Can an Industrial Giant Become a Tech Darling? (Ep. 357) http://freakonomics.com/podcast/ford The Ford Motor Company is ditching its legacy sedans, doubling down on trucks, and trying to steer its stock price out of a...
  20. Alexander Lau

    Lead Ads On YouTube

    I remember companies that hacked videos (dynamically, until Google put the kaibosh on them) for lead submissions back in the early 2000's. I think LeadPages were one of them. It was only a matter of time before Google injected in lead ads...