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  1. ispekhov

    Online Shopping to Online Buying

    "They have to" applies mostly to cases where there is no choice. For example, autotrader in Canada. Dealers have to list on autotrader because there is no choice. In other cases, businesses follow the demands of customer. Customers vote with their wallet. Enough people wanted to buy books...
  2. ispekhov

    Online Shopping to Online Buying

    I can see how there could be a confusion. Warby Parker, Frank&Oak and others who started online and then opened stores are e-commerce businesses first. Then offline. They opened stores to complement their online businesses. Their core and DNA is still online.
  3. ispekhov

    Online Shopping to Online Buying

    I'm afraid the diagram is incorrect :) the point professor is making is that offline shopping is on decrease because online shopping/buying is much more sustainable model for a business - no costs associated with running a store, rent, staff etc. And because of that, all stores becoming just...
  4. ispekhov

    Online Shopping to Online Buying

    Joe, awesome video. Watched it couple weeks ago. See in store and buy online. This is the trend.
  5. ispekhov

    Online Shopping to Online Buying

    I want to believe in pure online purchase but we aren't there yet. People struggle to buy a shirt online and we are talking about a car - highly customizable, second most important purchase in life. It will happen, it's inevitable the question is when? My guess in 20 years. By that time the...
  7. ispekhov

    Why is Video so difficult?

    It depends. It's really hard to make an absolute statement. Greater good consists of granular details.
  8. ispekhov

    AutoTrader Rebrands - What do you think?

    Native app is one thing. Mobile site is another. Mobile sites are useless as they require separate maintenance. It makes much more sense to just make your site responsive.
  9. ispekhov

    AutoTrader Rebrands - What do you think?

    Guys, there are two things - responsive design (with several breakpoints) that allows to scale a page from web to mobile and native apps. That's it.
  10. ispekhov

    Why is Video so difficult?

    What's the point of doing videos if each of them has literally one view?
  11. ispekhov

    Why is Video so difficult?

    According to your image, video is second most effective. First is case study. Cost of producing a case study is nearly zero and it is most effective. Cost and difficulty of video is very high and it is second most effective. Create more case studies :)
  13. ispekhov

    Online Shopping to Online Buying

    www.carvana.com www.beepi.com
  14. ispekhov

    New car listing site?

    Mike, can you please shoot a link to some of your works? And what's your stack? ilyaspekhovATgmail
  15. ispekhov

    AutoTrader Rebrands - What do you think?

    Curious to see what they put into the meaning of experience :)
  16. ispekhov

    The Top Vehicle Listings Websites - Who's NEXT?

    Dealers will be spending more money on SEO and SEM of their sites but it's useless. Buyers care about the product - cars, and looking for one place that does job best in showing them all available options. Cars are no different than hotels, people go to booking.com not on every hotel's website.
  17. ispekhov

    The Top Vehicle Listings Websites - Who's NEXT?

    And also should care about experience....
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