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  1. nickb

    Held Hostage By Dealer Fire

    Hey guys, Sorry for the late reply I was fumbling around trying to toss together a temporary website. I lost a ton of traffic and my leads literally fell off the map. I will be feeling the pain this month, after a decent growth so far this year! Thanks for all the support, this is why I love...
  2. nickb

    Anyone interested in purchasing a dealer website theme?

    Then what happens when you want to switch vendors? What happens to all of your SEO content that had built up traffic a strong authority on google? The problem I see is at the end of the day the vendors owns you and your content, when you want to switch you throw away all that money that was...
  3. nickb

    Held Hostage By Dealer Fire

    Alright, I do not know where I am going to begin but I will try to keep it as short as possible. (if its too long skip to paragraph three to help me) A few years back I came to you guys for help on building a great performing site. Something responsive that converts and helps sell cars. I...
  4. nickb

    Help me build a better online conversion rate

    @craigh You like the "compare at" and "no stress price" ? You think that will bring better results? I kinda like that.
  5. nickb

    Help me build a better online conversion rate

    @Jeff Kershner I love conversations like this also!! I put a lot of effort into locating these jeeps still under factory warranty, spending money to lift them, buy wheels, and color match paint. After all that hard work, the jeeps do not turn as fast as I like. I would say on average 2 a...
  7. nickb

    Help me build a better online conversion rate

    Hi @JessicaRuth thanks for the reply. You think the ford raptor is too much for someone looking for a cheaper vehicle? Right below that is 4 links that direct you right to a SRP then VDP. What vehicle do you think should go there? Thanks Nick
  8. nickb

    Help me build a better online conversion rate

    Hi @craigh thanks for the reply. 1. I took your advice and removed all other pricing and kbb values. 2. I thought educating the customer would work in our favor, but when it comes to a custom vehicle like our wranglers there is no book value. So I can understand why it would give a skewed...
  9. nickb

    Help me build a better online conversion rate

    Hey guys, back with an update. I really wanted to make a new post because I have a lot to cover. Hope this gets noticed. I have been somewhat happy with moving to dealer fire. I believe customer service and support can be greatly increased for existing customers. Felt like after the launch I...
  10. nickb

    Help me build a better online conversion rate

    @TomLaPointe we did start keeping a spreadsheet on sold vehicles and the customers source for finding us. Our back office for our website is not very efficent on the way it calculates our VDP views. So it is hard to calculate the traffic coming in to our direct site. I am in the market for a...
  11. nickb

    Help me build a better online conversion rate

    @Jeff Kershner Currently no lead tracker or CRM. We do not have an exact way to document any of this information. We ask every customer how they found as at point of sale. Looking into a responsive websites with integrated CRM. I just don't know which one to go with. So many options, and a huge...
  13. nickb

    Help me build a better online conversion rate

    Hi @JoePistell , I appreciate your reply and I will take this into consideration. I like the little story about Ralph and it makes sense. I actually bought that Raptor with 143 miles on it and used it as my demo for 60 days. You can click through to a carfax that would show clean lemon free...
  14. nickb

    Help me build a better online conversion rate

    I didn't know that was a going conversion rate! Thanks. I do understand our site needs an actual about us. Explaining our inspection and recon process, some information about our team and other things. Maybe my issue is the amount of vehicles I have on hand. I thought I was missing something here.
  15. nickb

    Help me build a better online conversion rate

    I understand my post is a long winded approach asking many questions. Overwhelmed with all the information on here, I am trying to dial in a great online presence. So I can capture as many customers as possible. We do not keep track of every lead count. Recently we started asking post sale lead...
  16. nickb

    Help me build a better online conversion rate

    Hello, I am a new member to the board, but I have been looking and researching on here for months on end. I have looked into so many online providers from ecarlist, dealer specialties, vinsoultions and autofusion. I have read about special analytic tracking, hot maps and the importance of...
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